Monetisation stories
Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.
AI startups struggling with usage-based pricing may gain a billing fit as the Utrecht-based firm expands for larger customers.
Security teams can now trace AI-led attacks before phishing begins, as Outtake targets lookalike domains, bot networks and fake accounts.
AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.
Finance teams face rising billing errors as AI pushes software vendors towards hybrid pricing, with usage-based charges up sevenfold since 2025.
Season 4 will broaden Call of Duty: Mobile with Rebirth Island, a Godzilla x Kong event and a new Battle Pass weapon.
AAA studios risk missing the portable boom as hybrid consoles, handheld PCs and cloud services reshape where players spend their time and money.
Football rights holders could recoup millions as Fastly and LALIGA test AI tools to spot and remove illegal live streams in real time.
Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.
Younger travellers are already using AI for planning, but direct bookings still depend on live inventory and real-time data.
The move could let travellers book hotels inside chatbots without restarting searches, as AI assistants gain live inventory access and checkout links.
APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.
The overhaul should speed new service launches and improve billing accuracy as Ishan Technologies expands its digital infrastructure business.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Most high-volume British businesses still reconcile payments by hand, leaving finance teams with patchy visibility over costs and fund flows.
Revenue leakage may be eroding as much as 7% of annual recurring income as finance systems lag behind AI pricing shifts.
