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Yahoo survey: ad leaders prioritise tracking over privacy
Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
MoEngage launches tools to boost Aussie market engagement
Customer Experience

MoEngage launches tools to boost Aussie market engagement

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

By Catherine Knowles • 2 min read • Wed, 13th Nov 2024
Impressive Labs launches support for in-house marketers
Marketing Technologies

Impressive Labs launches support for in-house marketers

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

By Imee Dequito • 2 min read • Tue, 12th Nov 2024
Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
Aston Barclay partners with IDHL for digital expansion
Customer Experience

Aston Barclay partners with IDHL for digital expansion

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

By Catherine Knowles • 3 min read • Thu, 7th Nov 2024
Vudoo strengthens global strategy with key appointments
Customer Experience

Vudoo strengthens global strategy with key appointments

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

By Imee Dequito • 3 min read • Wed, 6th Nov 2024
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
DevOps

Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

By Jack Bolton • 7 min read • Thu, 31st Oct 2024
Generational divides revealed in Black Friday survey
Customer Experience

Generational divides revealed in Black Friday survey

Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.

By Kaleah Salmon • 3 min read • Thu, 31st Oct 2024
Criteo named leader by IDC MarketScape for retail media
Artificial Intelligence

Criteo named leader by IDC MarketScape for retail media

Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.

By Kaleah Salmon • 2 min read • Wed, 30th Oct 2024
Acumen Cyber expands into Ireland with new appointments
Firewalls

Acumen Cyber expands into Ireland with new appointments

Acumen Cyber expands into Northern Ireland and the Republic of Ireland with new team members, aiming for top five in managed security by 2028.

By Imee Dequito • 2 min read • Tue, 29th Oct 2024
StackAdapt unveils instant brand lift tool in Asia-Pacific
Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
Forrester predicts 25% drop in brand loyalty by 2025
Customer Experience

Forrester predicts 25% drop in brand loyalty by 2025

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

By Sean Mitchell • 2 min read • Wed, 23rd Oct 2024

Stories from Other Regions

AI drives Black Friday strategies for UK marketers & shoppers
Customer Experience

AI drives Black Friday strategies for UK marketers & shoppers

A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.

By Kaleah Salmon • 3 min read • Mon, 11th Nov 2024
Incubeta partners with Popeyes to boost UK digital strategy
Customer Experience

Incubeta partners with Popeyes to boost UK digital strategy

Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.

By Imee Dequito • 2 min read • Mon, 28th Oct 2024
Suzanne Grae selects Tug Sydney for SEO & paid media
Customer Experience

Suzanne Grae selects Tug Sydney for SEO & paid media

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

By Imee Dequito • 2 min read • Mon, 28th Oct 2024