CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Asian Stories

SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025

Global Stories

Petbarn introduces 'PetAds' media network for pet lovers
Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Exclusive: How Constant Contact is empowering small businesses
Customer Experience

Exclusive: How Constant Contact is empowering small businesses

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

By Melania Watson • 4 min read • Thu, 20th Feb 2025
Sitecore unveils over 250 AI-driven platform enhancements
DevOps

Sitecore unveils over 250 AI-driven platform enhancements

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

By Kaleah Salmon • 3 min read • Thu, 20th Feb 2025
Nishant Arora named SVP of marketing at Netcore Cloud
Software-as-a-Service

Nishant Arora named SVP of marketing at Netcore Cloud

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

By Moritz Florian • 2 min read • Wed, 19th Feb 2025
PushON appoints Liam Gibson to lead business development
eCommerce

PushON appoints Liam Gibson to lead business development

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.

By Moritz Florian • 2 min read • Tue, 18th Feb 2025
Richard Aldridge named director of growth at Nest Commerce
Marketing Technologies

Richard Aldridge named director of growth at Nest Commerce

Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.

By Moritz Florian • 2 min read • Tue, 18th Feb 2025
Black Pearl Group launches Bebop, AI sales platform
Data Analytics

Black Pearl Group launches Bebop, AI sales platform

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

By Melania Watson • 3 min read • Fri, 14th Feb 2025
AI & privacy-first tech driving APAC mobile app surge
Gaming

AI & privacy-first tech driving APAC mobile app surge

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.

By Shannon Williams • 3 min read • Thu, 13th Feb 2025
Report reveals CMS challenges in future digital marketing
Software-as-a-Service

Report reveals CMS challenges in future digital marketing

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025
Aussies favour privacy-friendly contextual advertising
Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Full-funnel strategies boost ecommerce conversion rates 38%
Marketing Technologies

Full-funnel strategies boost ecommerce conversion rates 38%

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Hannah Kimuyu promoted to CEO at Brave Bison
eCommerce

Hannah Kimuyu promoted to CEO at Brave Bison

Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.

By Moritz Florian • 3 min read • Wed, 5th Feb 2025
Amazon leads Australian marketplace as Catch closes down
eCommerce

Amazon leads Australian marketplace as Catch closes down

Amazon continues to dominate Australia's marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.

By Melania Watson • 4 min read • Wed, 5th Feb 2025
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Digital Transformation

Sitecore's AI-driven CMS sees 100% revenue growth in 2024

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

By Kaleah Salmon • 2 min read • Wed, 5th Feb 2025
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Marketing Technologies

Yahoo DSP pioneers IAB Tech Lab data transparency labels

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

By Kaleah Salmon • 2 min read • Mon, 3rd Feb 2025

Stories from Other Regions

Co-op app pre-installed on Samsung phones in UK tie-up
Unified Communications

Co-op app pre-installed on Samsung phones in UK tie-up

Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.

By Sean Mitchell • 2 min read • Fri, 31st Jan 2025