Marketing stories - Page 40

Australian companies are not utilizing email marketing to its full potential, according to research by Teradata.

Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.

Adobe propels into the 'experience business wave' at Summit 2016, unveiling innovations in Adobe Marketing Cloud and tools for personalised customer engagement.

Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.

Consumer levels of digital media consumption are on the rise, so it's more important than ever that businesses use a data management platform.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.

Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.

With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.

Predictive analytics, a game changer in business, remains underexploited, even as it offers solutions for risk, marketing, and pricing.

Ovum highlights the integration of digital strategy in core business functions, where real-time adaptation is crucial for success.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.

Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.

Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.