Marketing stories - Page 36

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

A Hootsuite study reveals that businesses leveraging social media reap benefits beyond marketing, including community engagement and market insights.

AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.

HubSpot appoints former Google Cloud leader Shahid Nizami as managing director for Asia Pacific. He will be based in Singapore.

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.

Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

Adobe shines in Forrester's latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

MemePR's marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

Air NZ's next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.

Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.

Maritime NZ's innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.