Marketing stories - Page 34

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.

Data scientists shouldn't be the sole storytellers, argues Tableau. Everyone in the business world needs to be fluent in data to maximise its true value.

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.

Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.

Qualtrics' Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.

IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot's free centralised platform.

Despite beliefs that the younger generation prefers to shop online, they're actually the most likely to do more shopping in physical stores.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.

A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.

The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.

Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.

Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.

Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.