Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Flagstone taps Adclear AI to speed marketing compliance checks, slicing approvals from two days to eight hours as revenue grows.
Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.
Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.
PlatformAlt5 and Cloud202 have rolled out a scoring system in BriefBrain that ranks AI-assisted content for credibility, transparency and source quality.
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.
Inde helps major supply chain group clear 21 pallets of e-waste from warehouse, freeing space and boosting CO2 savings with Greenbox.
New Zealand firms face escalating legal and platform scrutiny over review gating, as Storm IMC warns the tactic may breach the Fair Trading Act.
Australian small business owners nearing retirement are rushing to shore up branding and exit plans, with many lacking any documented handover.
Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.
WordPress plugins can boost security, speed and search visibility for business sites, with experts highlighting the must-have tools firms should install.
