Marketing stories - Page 2

"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."

Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

“There has been a lot of hype about the potential of the metaverse, but very little is known about what consumers expect."

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce

The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.

"Email is a powerhouse communication tool that can drive business results with the right strategy, partners, and tactics in place."

The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.

KPMG will support Melbourne Airport's Microsoft Dynamics implementation across financials, supply chain, sales, customer service and marketing.

"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.

"Marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands."

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."

"While we know the economy is in a state of flux, it's important that marketers continue to invest in marketing as by pulling back investment, they risk long term damage."

Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.

Over 100 new brands have been added to the BuyersCircle community in the last three months, now available for consumers to shop.

With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.

Trends across the market have continued to show that customers are expecting transactional banking activities to be completely effortless.

MarTech Breakthrough has ranked CM Group as the Best Overall MarTech Company for the third year running and Cheetah Digital as Best Overall Marketing Campaign Management Solution.