CMOtech Asia - Technology news for CMOs & marketing decision-makers

Marketing strategy stories

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PPRO confirms key appointments ahead of new growth era
This month
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martech
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commerce systems
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partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders
This month
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big data
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bi
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cx
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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Woolworths & Last Yard expand digital shelf strategy partnership
Last month
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digital transformation
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cx
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martech
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
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Gallagher Security appoints Merv Williams as new Chief Marketing Officer
Last month
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partner programmes
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cmo
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nz
Merv Williams steps up as Chief Marketing Officer at global security firm Gallagher Security, aiming to accelerate growth and improve brand visibility in global markets including the UK, Europe, and IMEA.
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Colt Technology appoints Yasutaka Mizutani as APAC president
Last month
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partner programmes
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ai
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marketing strategy
Colt Technology Services positions Yasutaka Mizutani as its Asia Pacific President, in a move to intensify the UK-based executive's responsibility over the company's operations in Asia.
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Reviewing Black Friday trends offers insights for future retail strategies
Tue, 5th Dec 2023
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big data
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bi
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cx
Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.
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Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Mon, 27th Nov 2023
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partner programmes
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ai
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marketing strategy
Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.
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Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
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Offsetting the demand for AI skills in marketing with codeless AI
Fri, 27th Oct 2023
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ml
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martech
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app development
AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.
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Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth
Tue, 10th Oct 2023
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project management
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partner programmes
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marketing strategy
Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.
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Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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bi
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big data
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martech
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
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The power behind personalised customer journeys
Mon, 4th Sep 2023
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big data
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bi
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cx
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
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What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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martech
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cx
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partner programmes
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
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Kaspersky appoints Adrian Hia as APAC Managing Director
Tue, 9th May 2023
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it automation
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partner programmes
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cybersecurity
Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.
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Gallagher appoints Melissa Vidakovic as Marketing Director
Mon, 20th Mar 2023
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partner programmes
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marketing strategy
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b2b
Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cfo
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it industry
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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thinxtra
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marketing strategy
Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.
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Code Climate appoints Kathleen Rohrecker as marketing senior vice president
Fri, 22nd Jul 2022
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microsoft
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partner programmes
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cmo
Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.
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Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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cloud services
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bi
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big data
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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How the editorial team works at TechDay: Our tips for you
Sun, 1st May 2022
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partner programmes
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digital marketing
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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partner programmes
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digital marketing
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marketing strategy
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
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Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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martech
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partner programmes
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digital marketing
Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.
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Okta updates partner programme for 2020
Thu, 2nd Apr 2020
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it training
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partner programmes
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okta
Okta bolsters Partner Connect with new resources and training to enhance global partner success.
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The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.