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Market research Stories - Page 8

Asian Stories

Market research stories

Canon wins Putra Brand Award for 15th straight year
Customer Experience

Canon wins Putra Brand Award for 15th straight year

Canon secures Silver at the 2025 Putra Brand Awards in Malaysia's office gear category, marking an unbroken 15-year streak of wins.

By Mark Tarre • 2 min read • Mon, 26th Jan 2026

Global Stories

Market research stories

Explainer: AI and consulting debate history and impact
Data Protection

Explainer: AI and consulting debate history and impact

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

By Sofiah Nichole Salivio • 5 min read • Thu, 5th Feb 2026
AI to transform qualitative research into measurable data
Data Analytics

AI to transform qualitative research into measurable data

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

By Sean Mitchell • 3 min read • Mon, 2nd Feb 2026
Event planners juggle lean budgets, AI hesitation
Data Protection

Event planners juggle lean budgets, AI hesitation

Event planners in Australia and New Zealand face tighter budgets, faster turnarounds and lingering doubts over AI's place in their work.

By Melania Watson • 3 min read • Mon, 2nd Feb 2026
SMEs step up AI adoption as US pulls ahead of the UK
Digital Transformation

SMEs step up AI adoption as US pulls ahead of the UK

SMEs prioritise AI and face-to-face meetings, but US firms outpace UK peers on dedicated staff and appetite for external AI advice.

By Sofiah Nichole Salivio • 4 min read • Thu, 29th Jan 2026
IT providers expect wage inflation to ease by 2026
Human Capital Management

IT providers expect wage inflation to ease by 2026

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

By Shannon Williams • 4 min read • Thu, 29th Jan 2026
Public safety LTE & 5G spend to top USD $6.3 billion
Unified Communications

Public safety LTE & 5G spend to top USD $6.3 billion

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

By Shannon Williams • 4 min read • Wed, 28th Jan 2026
Moomoo hosts expert 2026 market outlook for ANZ traders
Fintech

Moomoo hosts expert 2026 market outlook for ANZ traders

Moomoo assembles top strategists for a free 2026 outlook webinar, dissecting AI, commodities, US volatility and regional market plays.

By Greg Boland • 4 min read • Mon, 26th Jan 2026
AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026

Stories from Other Regions

Market research stories

Aussie small firms blend AI speed with human branding
Marketing Technologies

Aussie small firms blend AI speed with human branding

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Security tops 2026 tech spend for Australian retailers
Data Protection

Security tops 2026 tech spend for Australian retailers

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

By Mark Tarre • 4 min read • Tue, 3rd Feb 2026
Streaming video ads hold attention far better than TV
Customer Experience

Streaming video ads hold attention far better than TV

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
Canadian shoppers demand value, personalisation & trust
Data Protection

Canadian shoppers demand value, personalisation & trust

Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.

By Shannon Williams • 4 min read • Thu, 29th Jan 2026
Electric scooters drive India's EV shift beyond 2026
Smart Cities

Electric scooters drive India's EV shift beyond 2026

India's EV shift accelerates in 2026 as two and three-wheelers dominate new sales, while cars lag amid patchy charging and policy-led growth.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 28th Jan 2026
Security & value drive Australians' digital shopping
Data Protection

Security & value drive Australians' digital shopping

Australians want high-tech retail but demand tighter data security and better value as apps, AR and digital tools reshape everyday shopping.

By Mark Tarre • 4 min read • Wed, 28th Jan 2026
Nearly half of Kiwi online daters would date an AI
Data Protection

Nearly half of Kiwi online daters would date an AI

Nearly half of New Zealand's online daters would consider dating an AI, as loneliness and mistrust reshape how Kiwis seek romance online.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 28th Jan 2026
Australians prioritise comfort & durability in furniture
DevOps

Australians prioritise comfort & durability in furniture

Australians are prioritising comfort, durability and timeless style over price and fast-changing trends when choosing furniture for their homes.

By Sofiah Nichole Salivio • 4 min read • Mon, 26th Jan 2026