CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Market research Stories - Page 14

Global Stories

Market research stories

Publicis Groupe NZ launches unified data intelligence hub
Data Analytics

Publicis Groupe NZ launches unified data intelligence hub

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Qualtrics & PureSpectrum partner to speed up synthetic research
Artificial Intelligence

Qualtrics & PureSpectrum partner to speed up synthetic research

Qualtrics and PureSpectrum join forces to slash synthetic research costs by 50%, offering faster, more accurate market insights with AI-enhanced data.

By Melania Watson • 3 min read • Wed, 6th Aug 2025
Metaforms raises USD $9m to revolutionise market research
Robotic Process Automation

Metaforms raises USD $9m to revolutionise market research

Metaforms, a San Francisco AI startup, has raised USD $9 million to enhance market research efficiency with innovative AI automation tools.

By Jed Nykolle Harme • 4 min read • Fri, 1st Aug 2025
AlphaSense unveils new brand & website amid rapid revenue growth
Software-as-a-Service

AlphaSense unveils new brand & website amid rapid revenue growth

AlphaSense has unveiled a new brand and website as its AI-driven platform surpasses $400 million in annual recurring revenue, doubling growth since 2024.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Asia Pacific smart retail market to hit USD $198.16B by 2034
Data Analytics

Asia Pacific smart retail market to hit USD $198.16B by 2034

The Asia Pacific smart retail market is set to soar to USD $198.16 billion by 2034, driven by AI, IoT, and rising digital adoption across the region.

By Jed Nykolle Harme • 4 min read • Mon, 7th Jul 2025
Gigamon set to lead deep observability with 52 percent share by 2025
Hybrid Cloud

Gigamon set to lead deep observability with 52 percent share by 2025

Gigamon is set to lead the deep observability market with a 52% share by 2025 as demand for hybrid cloud security grows globally.

By Melvin Hipolito • 3 min read • Thu, 26th Jun 2025
Data diode market to reach USD $919.29 million by 2034
Firewalls

Data diode market to reach USD $919.29 million by 2034

The data diode market is set to nearly double to USD $919.29 million by 2034, driven by rising cyber threats and regulatory demands across sectors.

By Jed Nykolle Harme • 4 min read • Thu, 19th Jun 2025
Mercury launches Qual at Scale for richer, faster surveys
Artificial Intelligence

Mercury launches Qual at Scale for richer, faster surveys

Mercury Analytics unveils Qual at Scale, merging broad surveys with deep interviews using AI for richer insights at costs like traditional quantitative research.

By Jed Nykolle Harme • 3 min read • Wed, 18th Jun 2025
Deputy names Ciaran Hale as Chief Technology Officer to drive AI
Data Analytics

Deputy names Ciaran Hale as Chief Technology Officer to drive AI

Deputy has named Ciaran Hale as Chief Technology Officer to spearhead AI innovation and enhance technology for shift-based businesses globally.

By Jed Nykolle Harme • 3 min read • Tue, 17th Jun 2025
KX & NVIDIA launch AI Banker Agent to boost global trading
Data Analytics

KX & NVIDIA launch AI Banker Agent to boost global trading

KX and NVIDIA have launched the AI Banker Agent, an AI system designed to enhance real-time decision-making and client service in global trading markets.

By Catherine Knowles • 4 min read • Thu, 12th Jun 2025
APAC Retailers Embrace AI Amid Shifting Consumer Preferences
Digital Transformation

APAC Retailers Embrace AI Amid Shifting Consumer Preferences

Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.

By Sean Mitchell • 4 min read • Mon, 2nd Jun 2025
Nexxen unveils AI assistant to speed up campaign planning
Marketing Technologies

Nexxen unveils AI assistant to speed up campaign planning

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

By Sean Mitchell • 3 min read • Mon, 26th May 2025

Stories from Other Regions

Market research stories

OpenTable launches AI Concierge to streamline restaurant bookings
Generative AI

OpenTable launches AI Concierge to streamline restaurant bookings

OpenTable unveils AI Concierge to ease bookings at over 60,000 restaurants by providing instant info on menus, hours, and more for savvy diners worldwide.

By Kaleah Salmon • 3 min read • Thu, 24th Jul 2025
Exactly.com adds local payment options for UK eCommerce in Portugal
Payment Technologies

Exactly.com adds local payment options for UK eCommerce in Portugal

Exactly.com now offers MB WAY and Multibanco payment options to help UK eCommerce firms meet Portuguese consumer preferences and boost sales locally.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025
Pureprofile launches AI survey tool to boost engagement & insight
Data Analytics

Pureprofile launches AI survey tool to boost engagement & insight

Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.

By Melvin Hipolito • 4 min read • Thu, 3rd Jul 2025
Willis launches Zest Insurance digital platform for Australian SMEs
Digital Transformation

Willis launches Zest Insurance digital platform for Australian SMEs

Willis launches Zest Insurance, a digital platform offering tailored, fully online insurance solutions to Australian SMEs, starting with admin and support sectors.

By Shannon Williams • 3 min read • Thu, 19th Jun 2025
UK marketers lead in AI adoption while retaining creative control
Marketing Technologies

UK marketers lead in AI adoption while retaining creative control

UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.

By Shannon Williams • 4 min read • Wed, 18th Jun 2025
Pureprofile unveils Datarubico to streamline research insights
Software-as-a-Service

Pureprofile unveils Datarubico to streamline research insights

Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.

By Melania Watson • 3 min read • Tue, 27th May 2025