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Liz Adeniji stories

Liz Adeniji, an insightful writer with a keen interest in the evolving landscape of marketing, explores the nuanced debate surrounding precise personalisation in advertising. Through her narrative, she probes into the delicate balance between leveraging data for targeted marketing approaches and the inherent risk it poses to stifling creative freedom. Liz's work is a thoughtful reflection on the complexities of adapting to digital advancements while preserving the artistry that defines impactful advertising.