Liz Adeniji stories
Liz Adeniji, an insightful writer with a keen interest in the evolving landscape of marketing, explores the nuanced debate surrounding precise personalisation in advertising. Through her narrative, she probes into the delicate balance between leveraging data for targeted marketing approaches and the inherent risk it poses to stifling creative freedom. Liz's work is a thoughtful reflection on the complexities of adapting to digital advancements while preserving the artistry that defines impactful advertising.
![Story image](../../../../../uploads/story/2024/03/01/preview_Liz_Adeniji__Area_VP_of_Segment__APJ__Twilio.webp)
IWD 2024: Seats at the table: How leaders can inspire inclusion at every level
Thu, 7th Mar 2024
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productivity
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iwd
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culture
Business leaders are urged to inspire inclusivity by taking proactive steps and fostering diversity, equity and inclusion beyond the aspirational, in light of International Women’s Day theme.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-dZ2gnGgUYroSBikWPjmbUE9r.webp)
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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martech
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data analytics
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cdp
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
![Story image](../../../../../uploads/story/2023/11/02/preview_aussie_ai.webp)
Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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data analytics
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martech
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cdp
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
![Story image](../../../../../uploads/story/2023/10/13/preview_connectivity.webp)
Yahoo and Twilio Segment partner to transform ad reach
Fri, 13th Oct 2023
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ai
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integration
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identity solutions
Yahoo Advertising teams up with Twilio Segment to enhance ad targeting and amplify data-driven advertising reach.