CMOtech Asia - Technology news for CMOs & marketing decision-makers

Katrina Troughton stories

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Generative AI lagging in ANZ brand strategies despite high employee usage
Thu, 14th Dec 2023
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creative technologies
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ai
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research
Despite high employee usage, generative AI adoption in Australia and New Zealand brand strategies lags, says Adobe.
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Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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cx
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martech
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creative technologies
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
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IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
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creative technologies
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adobe
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leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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bi
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accounting systems
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big data
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
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managed services
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gdpr
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partner programmes
Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.
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Adobe appoints Katrina Troughton as Vice President & Managing Director
Fri, 30th Sep 2022
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creative technologies
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martech
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apac
Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).
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IBM continues to invest in hybrid cloud and AI strategy with latest acquisition
Thu, 2nd Dec 2021
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cloud services
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digital transformation
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multi-cloud
IBM acquires Australian digital transformation services company SXiQ to enhance its hybrid cloud and AI strategy.