Katrina Troughton stories
Generative AI lagging in ANZ brand strategies despite high employee usage
Thu, 14th Dec 2023
#
ai
#
martech
#
adobe
Despite high employee usage, generative AI adoption in Australia and New Zealand brand strategies lags, says Adobe.
Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
#
cx
#
martech
#
ai
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
#
martech
#
iwd
#
leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
#
data analytics
#
fintechs
#
martech
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
#
martech
#
partner programmes
#
data privacy
Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.
.webp)
Adobe appoints Katrina Troughton as Vice President & Managing Director
Fri, 30th Sep 2022
#
martech
#
apac
#
adobe
Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).
IBM continues to invest in hybrid cloud and AI strategy with latest acquisition
Thu, 2nd Dec 2021
#
multi-cloud
#
digital transformation
#
ibm
IBM acquires Australian digital transformation services company SXiQ to enhance its hybrid cloud and AI strategy.