CMOtech Asia - Technology news for CMOs & marketing decision-makers

Intellectual property stories

Aparna

World IP Day: Why IP is the backbone of sporting brands' success

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World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
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Emtek expands Google Cloud AI tools for media production

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digital transformation
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Emtek widens Google Cloud generative AI rollout across media arm after VidioGen cut animation costs and time on New Keluarga Somat.
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ShareGate survey says AI exposed data at 29% of firms

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data protection
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martech
ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.
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UK firms face AI data exposure despite Copilot confidence

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data protection
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document management
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ecm
UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.
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Netskope's Tony Burnside - visibility is key to AI security

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cloud security
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advanced persistent threat protection
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socs
Netskope's Tony Burnside warns AI agents are creating hidden east-west traffic, calling for omni-directional controls and smarter DLP to stop data leaks.
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Sentra & Wiz add data classification to cloud risks

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storage
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data protection
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digital transformation
Sentra and Wiz link cloud risk findings to sensitive data, helping security teams prioritise the alerts most likely to expose PII, PHI or IP.
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Iceotope passes 200 patents as AI cooling demand rises

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datacentre infrastructure
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hyperscale
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edge computing
Iceotope expands liquid cooling patent portfolio as data centre operators seek heat-saving answers for artificial intelligence and edge computing workloads.
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Temu joins anti-counterfeiting coalition to boost IP enforcement

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physical security
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e-commerce
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piracy
Temu deepens brand-protection push with coalition tie-up as it expands automated checks, faster takedowns and direct links with rights holders.
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Adobe just rewrote the rules of graphic design

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storage
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Fastly & LALIGA launch anti-piracy push on streams

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physical security
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ai
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Fastly and LALIGA deepen AI-led crackdown on illegal live football streams as the Spanish league says piracy drains up to USD $800 million a year.
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Agoyu wins patent for AI moving quotes app in Puerto Rico

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Agoyu secures patent for AI-powered moving app that scans video inventories, matches licensed movers and returns quotes in minutes.
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Nanomade demos force sensors to Taiwan electronics makers

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wearables
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iot
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physical security
French sensor maker Nanomade to showcase force-touch tech on finished metal and glass devices as it courts Taiwanese OEMs and brands.
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Perpetuals.com launches on-prem AI for hedge funds

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crypto
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fintech
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data science
Perpetuals.com wins exclusive Forgentiq.ai rights as it prepares an on-premises AI system for hedge funds and crypto managers.
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Claude Code flaw leaves deny rules vulnerable in long workflows

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cloud security
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application security
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socs
Anthropic’s Claude Code is under scrutiny after researchers found deny rules can weaken in long workflows, raising fresh concerns for AI-driven development.
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AI bots hit publishers as referral traffic plummets

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martech
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ai security
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
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OneQode, Hitachi Vantara & Cylix launch sovereign AI

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storage
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data protection
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hyperscale
OneQode, Hitachi Vantara and Cylix Applied Intelligence launch a sovereign AI factory push across Australia, Japan, Malaysia and Singapore.
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South Korea AI copyright plan sparks creator backlash

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data protection
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physical security
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genai
South Korea's AI plan faces fierce opposition as creators warn a copyright carve-out could undercut the country's cultural export industries.
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Anaxi, Carnegie Mellon study AI data value, revenue models

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martech
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physical security
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supply chain
Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.
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Upwind hires ex-Facebook security chief Joe Sullivan

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data protection
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cloud security
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socs
Upwind taps former Facebook security chief Joe Sullivan to bolster cloud and AI strategy as it eyes enterprise buyers and rapid growth.
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London Tech Week unveils Deep Tech Stage for 2026 event

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robots
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digital transformation
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physical security
London Tech Week to launch dedicated Deep Tech Stage in 2026, with AI, quantum, space and life sciences speakers.