CMOtech Asia - Technology news for CMOs & marketing decision-makers

Integral Ad Science stories

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StackAdapt expands APAC presence with senior hires in HK & Japan
Last month
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ai
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google
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digital advertising
StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.
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GumGum names Niall Hogan as JAPAC General Manager
Wed, 29th May 2024
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data privacy
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sales
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digital advertising
GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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advertising
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digital media
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agility
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
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Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
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cx
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martech
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healthtech
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
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Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.