CMOtech Asia - Technology news for CMOs & marketing decision-makers

Insights stories - Page 2

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AI use in mining on the rise, says Augment Technologies CEO
Thu, 18th Jul 2024
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ai
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spending
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revenue management
AI use in mining surges as firms seek to boost safety and revenue, with spending tripled in 5 years, reports Augment Technologies CEO Brice Gower.
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Raiffeisen Bank partners with Fivetran for data transformation
Wed, 17th Jul 2024
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digital transformation
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martech
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cdp
Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.
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Tether secures $1.5m to expand tech operations globally
Tue, 16th Jul 2024
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power / energy
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printing
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westpac
Tether has secured GBP $1.5 million funding to expand into Australia, the UK, and Europe, set to deploy its 10,000th sensor.
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Shiprocket deploys on Snowflake AI Data Cloud for better insights
Mon, 15th Jul 2024
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uc
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data protection
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cx
Snowflake's AI Data Cloud has been deployed by eCommerce platform Shiprocket to enhance data operations, benefiting 1.5 lakh merchants with real-time insights.
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Bridgewise launches AI-powered analysis for global funds
Mon, 15th Jul 2024
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ai
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transparency
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ml
Bridgewise has unveiled an AI-powered analysis solution for ETFs and mutual funds, offering insights into 12,000 global funds to help investors make informed decisions.
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NTT DATA to innovate fan experience at the 152nd Open at Royal Troon
Thu, 11th Jul 2024
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uc
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network infrastructure
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data analytics
NTT DATA aims to revolutionise the fan experience at the 152nd Open Championship with digital twin tech, AI-driven insights, and a private 5G network.
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Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
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Tollring launches AI-powered recording for Microsoft Teams
Tue, 11th Jun 2024
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uc
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cx
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martech
Tollring has unveiled Analytics 365 AI-Powered Recording for Microsoft Teams, enhancing its toolset with live transcription and AI-driven analysis, starting at US$7 per user.
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Digital content and the race to win ‘audience attention’
Wed, 5th Jun 2024
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microsoft
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advertising
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sales
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
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SAP unveils AI innovations, collabs with Google and Meta
Wed, 5th Jun 2024
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uc
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digital twins
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llms
SAP unveils AI-driven innovations and announces collaborations with Google, Meta, and others to transform business operations.
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Hotwire unveils GAIO.tech to enhance brand AI chatbot insights
Fri, 24th May 2024
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uc
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genai
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ai
Hotwire has unveiled GAIO.tech, a pioneering AI tool designed to enhance brand storytelling through advanced insights into AI chatbot interactions and brand reputation.
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New survey explores GDPR compliance benefits across Europe
Fri, 24th May 2024
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data protection
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data analytics
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risk & compliance
Piwik PRO's latest survey reveals that GDPR compliance boosts consumer trust and operational efficiency across the EU, with notable national differences.
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Why three quarters of enterprises are struggling to meet enterprise data demands
Thu, 23rd May 2024
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hybrid cloud
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dei
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ai
Three-quarters of enterprises are failing to meet data demands, with complex IT infrastructures and inadequate data management causing significant setbacks.
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Smartsheet empowers businesses with AI & new resource tools
Wed, 15th May 2024
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devops
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hyperscale
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public cloud
Smartsheet's new AI and resource management tools, launched at ENGAGE London, promise to enhance enterprise data analysis, boosting productivity and decision-making.
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Zscaler unveils ZDX Copilot, revolutionising AI-assisted IT monitoring
Thu, 9th May 2024
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saas
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cloud security
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apm
Zscaler unveils advanced AI features in their digital experience service, enabling IT teams to effectively monitor system performance with unparalleled insights and precision.
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Sovos launches Indirect Tax Suite to tackle global tax complexity
Thu, 9th May 2024
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digital transformation
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tax
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insights
Sovos tackles the growing complexities of global tax compliance with its Indirect Tax Suite, enabling businesses to navigate differing tax laws.
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New Zealand online daters turn to AI for love amid increased scams
Fri, 26th Apr 2024
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email security
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ai
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scams
More than half of New Zealand's online daters are open to using AI as a dating coach, despite increasing risks such as dating scams, reveals Norton's Cyber Safety Insights Report 2024.
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Neo4j celebrates creation of new ISO graph query standard
Thu, 18th Apr 2024
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digital transformation
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open source
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genai
Neo4j celebrates the publication of the first new database query language by ISO in over 35 years - the Graph Query Language (GQL), a notable milestone in database innovation.
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First-party data collection prioritised due to privacy laws
Thu, 18th Apr 2024
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genai
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data privacy
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ai
Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.
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InsightsAI: The future of workforce management
Wed, 17th Apr 2024
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ai
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management
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productivity
Insightful introduces InsightsAI, an innovative AI-driven tool designed to revolutionise management practices with its ability to measure and enhance workforce health and productivity.