HubSpot stories
Businesses using HubSpot can now trigger and log personalised SMS within existing workflows, reducing manual handling across sales, marketing and service teams.
The rollout gives software vendors earlier access to buyer signals and third-party proof as AI-driven research reshapes enterprise purchasing.
Teams testing software integrations could soon avoid live APIs and shared sandboxes, as LocalStack adds WonderTwin AI's application emulators.
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Local AI processing in Foxit's latest PDF Editor update is aimed at regulated users who need document analysis without sending files to the cloud.
As B2B software firms lift partnership spend, a Melbourne summit aims to fill a regional gap and draw up to 200 attendees.
Search on WordPress sites could get sharper results as WP Engine widens its semantic tool beyond hosting customers, aiming to lift conversions.
Enterprises will be able to move more sales, marketing and database data into BigQuery as Google adds connectors for SQL Server and Shopify.
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Enterprise users can now query workforce data alongside sales and finance systems, as the connector is read-only and uses existing permissions.
The expansion gives IT teams central control over AI agent permissions, reducing risky static keys and easing reviews as workplace use widens.
The updates are designed to help businesses automate routine work while tightening oversight of AI use across their project data.
Polyaire has linked its call data with customer records to give its team a single view of why people call.
Australian sales teams face closer scrutiny over automated calls as monday.com rolls out a voice AI platform built for lead qualification and handovers.
Greater scrutiny over AI spending will fall on Zendesk's finance team as Rachita Sundar takes over as Chief Financial Officer.
Pressure to lift output is pushing Kiwi businesses to embed AI in daily communications, with labour productivity up to 40% below peers.
Sensitive document work can now stay offline as Foxit's latest PDF editor runs supported AI tasks on-device for regulated sectors.
Fragmented banking, payments and accounting data is slowing reporting and weakening AI answers for businesses trying to act in real time.
Access controls are tightening as Airbyte lets AI agents update HubSpot records and limits each team to its own workspace.
Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.
