GumGum stories
Most Australians to cut festive spending, focus on gifts & food
Thu, 6th Nov 2025
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Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.
UK families influenced by timing of back-to-school advertising
Thu, 21st Aug 2025
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A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.
GumGum claims up to 90% lower carbon emissions per ad served
Mon, 28th Apr 2025
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GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Aussies favour privacy-friendly contextual advertising
Thu, 6th Feb 2025
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New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
GumGum appoints Matt Coote as Country Manager for Australia
Thu, 14th Nov 2024
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GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.
GumGum launches platform prioritising privacy in advertising
Thu, 10th Oct 2024
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GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.
GumGum names Niall Hogan as JAPAC General Manager
Wed, 29th May 2024
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GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
GumGum integrates Playground xyz into APAC ad suite
Fri, 26th Apr 2024
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GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.