Generative Engine Optimisation (GEO) stories - Page 2
Generative AI platforms drive surge in digital discovery & sales
Wed, 3rd Dec 2025
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cx
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martech
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partner programmes
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Sat, 22nd Nov 2025
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digital transformation
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cx
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martech
AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.
Search and you shall find: How to optimise your content for AI
Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Fri, 21st Nov 2025
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martech
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partner programmes
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ai
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
AI-driven search reshapes digital brand visibility & discovery
Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
Progress launches Agentic RAG for dynamic AI-driven web content
Wed, 19th Nov 2025
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digital transformation
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ecm
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martech
Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.
Progress unveils Agentic RAG for Sitefinity to drive AI-led content
Wed, 19th Nov 2025
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digital transformation
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martech
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llms
Progress Software launches Agentic RAG for Sitefinity, an AI-driven tool for real-time, personalised content delivery with compliance controls, now in early access.
Progress Software unveils Sitefinity AI tool for tailored web content
Tue, 18th Nov 2025
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digital transformation
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martech
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personalisation
Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.
Progress Software unveils Sitefinity Agentic RAG for dynamic AI content
Mon, 17th Nov 2025
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digital transformation
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ecm
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martech
Progress Software launches Agentic RAG for Sitefinity, an AI-powered CMS offering dynamic, personalised web content in real time for enterprises.
Marketers struggle to prepare for AI-driven, click-less journeys
Thu, 13th Nov 2025
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cx
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martech
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partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Adobe unveils LLM Optimizer to boost AI brand visibility
Wed, 15th Oct 2025
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martech
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erp
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genai
Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
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martech
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marketing
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content creation
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Tracer unveils AI tool to shield brands from ChatGPT fraud
Thu, 3rd Jul 2025
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martech
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advanced persistent threat protection
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genai
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.