Gamification stories

Indosat's SheHacks brings Indonesian women-led AI startups to Vietnam, forging cross-border ties with investors and innovation agencies.

Chinese student Zhou Jingkai wins TCS CodeVita, the world's largest coding contest, as 146,922 compete and a new Guinness record is set.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Zurich startup Sparkli exits stealth with USD $5m to launch a multimodal AI play-based learning app for children aged 5 to 12 worldwide.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Agoda sponsors Singapore's #HuntTheMouse treasure hunt from 16 Oct to 14 Dec 2025, with over SGD $1 million in prizes across 600 coins island-wide.

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.

Task scams have cost jobseekers millions, with Trend Micro warning of a surge in frauds using fake jobs to trick victims into losing thousands of dollars.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Singapore's Moneythor launches AI Suite to help banks deliver personalised, proactive banking experiences and boost customer engagement globally.

Mintable teams with Singapore's Ministry for a family-friendly NFT Eco Treasure Hunt at the 2025 Youth4Climate Festival to promote sustainability education.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

SAS and Epic Games partner to enhance digital twins for manufacturing, helping Georgia-Pacific optimise operations at its Savannah River Mill in real time.

FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.

The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.