Forrester Research stories - Page 2

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Enterprises using Hitachi Vantara’s VSP One reported a 285% ROI and USD $1.1 million value, with benefits realised in just seven months, says Forrester.

Appian has been named a leader in Forrester’s Q3 2025 Digital Process Automation report, praised for its AI integration and scalable automation platform.

Despite 69% of Australians regularly using mobile banking apps, satisfaction remains modest with a 66.0 CX Index score, says Forrester's 2025 report.

Nearly half of Singaporean online adults use generative AI, but a Forrester report finds consumer trust remains low amid concerns.

Machine Learning boosts credit access and profitability in Australia, with 96% of firms noting better SME loan acceptance and improved bad debt rates.

Tech giants including Google, AWS, and Microsoft plan to invest over USD $2 billion in small modular nuclear reactors by 2026 to boost energy resilience.

Akamai and Seraphic have partnered to integrate secure enterprise browser technology with Zero Trust security, enhancing protection for AI, SaaS and private apps.

Hitachi Vantara's VSP One delivers a 285% ROI with payback in seven months, saving organisations USD $1.5 million through efficiency and reduced complexity.

Organisations using Hitachi Vantara's VSP One storage platform achieved a 285% ROI, USD $1.1 million NPV, and payback within seven months, says Forrester study.

Checkmarx has been named a leader in Forrester Wave for Static Application Security Testing, scoring highest in AI-driven tools and current offerings.

A global study reveals 91% of critical infrastructure firms faced operational technology breaches in 18 months, causing major service and financial impacts.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Boomi's platform delivers a 347% ROI and a $9.8m net present value over three years, enabling firms to boost productivity and slash integration timelines.

Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.

Claroty has been named a Leader in IoT Security Solutions by Forrester, scoring top marks in network segmentation, deployment, and partner ecosystem.

Nozomi Networks tops Forrester Wave 2025 for IoT security, earning highest scores for AI-driven protection and transparent pricing in current offerings.

Forrester warns rapid advances in artificial general intelligence are set to transform workforces worldwide, urging firms to start AI readiness programmes now.