Forrester Research stories
Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.
Forrester warns that US-China tariffs could reduce Asia Pacific tech spending growth in 2025 by 1-2 points, despite strong AI and cloud demand.
Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
Neo4j launches Aura Graph Analytics, a serverless, no-ETL graph analytics solution that boosts AI insights by up to 80%, available on a pay-as-you-use basis.
Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.
Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.
Forrester's report reveals top cybersecurity threats in 2025, including regulatory upheavals, deepfakes, AI risks, insider threats, and GenAI-driven extortion.
Post-pandemic, frontline workers demand more than pay: engagement and flexibility drive modern workforce management, empowering Australia's essential sectors.
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Illumio unveils Illumio Insights, an AI-driven cloud security tool that detects and neutralises cyber threats across hybrid and multi-cloud environments in real time.
Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.
Genesys leads Forrester's Wave report for Q2 2025 in CCaaS platforms, excelling in AI, innovation, and strategy for customer experience solutions.
Datadog has been recognised as a leader in The Forrester Wave: AIOps Platforms, Q2 2025, achieving top scores in eleven evaluation criteria.
Forrester has highlighted Dynatrace as a leader in AIOps, recognising its Davis AI engine for exceptional root cause analysis and automated remediation features.
Illumio has unveiled Illumio Insights, a new cloud detection and response tool enhanced by AI, designed to improve threat detection across hybrid and multi-cloud environments.
Forrester's new report urges business leaders to embrace strategic investments and adaptability as they face economic volatility driven by global trade challenges.
Fastly's recent study reveals users of its Application Security Solutions enjoy USD $6.04 million in benefits over three years, marking a 235% ROI.
BlackLine has been recognised in the 2025 Forrester Report for its innovative use of AI in accounts receivable automation, enhancing accuracy and reducing bias.
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.