FIFA World Cup Stories

Global Stories

FIFA World Cup stories

Hisense launches World Cup fan experience in New York

The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.

By Sean Mitchell • 3 min read • 2 days ago

eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • 3 days ago

Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • 3 days ago

Data Protection

ExpressVPN lands official support deal for 2026 World Cup

Fans at the 2026 FIFA World Cup face heightened cyber risks on public Wi-Fi, as ExpressVPN gains exclusive supporter rights across three regions.

By Joseph Gabriel Lagonsin • 3 min read • 4 days ago

YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • 4 days ago

Malware

Cyber criminals target World Cup staff & suppliers

Attackers are using fake World Cup sites and messaging apps to steal credentials, with some scams now aimed at event suppliers and staff.

By Mark Tarre • 4 min read • 4 days ago

Stock Exchange

World Cup wins linked to stock market gains, says XTB

Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.

By Sofiah Nichole Salivio • 3 min read • 5 days ago

Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Last week

Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Artificial Intelligence

Airbnb adds car hires, hotels & World Cup experiences

Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.

By Mark Tarre • 4 min read • Last month

Data Protection

KnowBe4 warns of World Cup scam surge ahead of 2026

Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Last month

Data Protection

World Cup may become proving ground for AI betting fraud

AI scraping could distort live betting markets during the World Cup, raising fraud risks for bookmakers and ordinary punters alike.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

FIFA World Cup stories

Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • 6 days ago

Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week

Supply Chain

Diamond warns retailers on World Cup fulfilment surge

Smaller online sellers risk missing World Cup sales as UK parcel volumes are forecast to rise 15% to 25% before the tournament.

By Sean Mitchell • 4 min read • Last week

Smart Cities

DroneShield to guard Kansas City airspace for World Cup

The multi-agency system will give police continuous visibility over low-altitude airspace as drone activity rises around World Cup venues and transport hubs.

By Sean Mitchell • 4 min read • Last month