ESP stories
Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.
Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
The new capabilities supplement overtaxed IT teams as they grapple with increasing network complexity and the rapid growth of IoT.
New Zealand company ESP has acquired BraveGen, to create what it says is the country's largest energy efficiency and sustainability solutions business.
Security specialist ESP has undergone a change of ownership with founder John King handing over the company keys to new owner Richard Crabb.
Topol launches Lettr, a Laravel-first transactional email tool promising domain control and no-code templates for product teams.
Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
