DSP stories

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

On International Women's Day, a leading electro-acoustics expert urges data-driven audio engineering over luxury aesthetics and stereotypes.

MathWorks has joined the EDGE AI FOUNDATION to advance energy‑efficient embedded AI, linking MATLAB and Simulink to edge hardware workflows.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

Music tech boss Con Raso predicts AI, anti-fraud tools and fan-powered models will reshape streaming, gaming and DSP catalogues by 2026.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Dell launches the IR9000 rack and PowerCool eRDHx cooling system to enhance AI efficiency with up to 60% reduced cooling costs and open-standard design.

Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.

Semperis enhances its Directory Services Protector to detect BadSuccessor attacks exploiting dMSAs in Windows Server 2025, before any official patch is available.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

AMD has launched the Versal AI Edge XQRVE2302, a space-qualified SoC that enhances AI inferencing capabilities, marking a significant advancement for satellite technology.

Shure has unveiled an expansion of its Microflex Ecosystem, introducing new passive loudspeakers and a networked amplifier to enhance conference room audio.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

MathWorks launches MATLAB and Simulink R2024b with major upgrades for 5G and 6G waveform generation, advanced control systems, and Qualcomm Snapdragon DSP support.