CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Digital Out of Home (DOOH) Stories

Asian Stories

Digital Out of Home (DOOH) stories

Global Stories

Digital Out of Home (DOOH) stories

Firefly links moving media inventory to VIOOH platform
Firefly Studios

Firefly links moving media inventory to VIOOH platform

Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.

By Sofiah Nichole Salivio • 3 min read • Last month
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Last month
Garnier wins JCDecaux award for weather-led campaign
JCDecaux

Garnier wins JCDecaux award for weather-led campaign

Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026
Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
JCDecaux offers matched media to First Nations firms
JCDecaux

JCDecaux offers matched media to First Nations firms

JCDecaux launches Nurture for Country, doubling ad spend and support for eligible First Nations-owned firms across its Australian network.

By Sean Mitchell • 3 min read • Wed, 4th Mar 2026
JCDecaux reshapes ANZ team with three executive hires
Partner Programmes

JCDecaux reshapes ANZ team with three executive hires

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 23rd Jan 2026
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025

Stories from Other Regions

Digital Out of Home (DOOH) stories

Intersection opens OOH ad network to AI booking tools
Digital Signage

Intersection opens OOH ad network to AI booking tools

Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.

By Sean Mitchell • 3 min read • This month
VIOOH adds Abode Media residential screens to marketplace
Channel marketing

VIOOH adds Abode Media residential screens to marketplace

Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.

By Sean Mitchell • 4 min read • This month
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Last month
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Last month
VIOOH adds Orange Barrel Media & IKE screens to platform
Smart Cities

VIOOH adds Orange Barrel Media & IKE screens to platform

Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 27th Mar 2026
Open Media joins VIOOH for UK DOOH programmatic buying
UK expansion

Open Media joins VIOOH for UK DOOH programmatic buying

Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.

By Sean Mitchell • 3 min read • Wed, 25th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
JCDecaux Australia appoints Angus Leech to lead revenue
Digital Transformation

JCDecaux Australia appoints Angus Leech to lead revenue

JCDecaux Australia names Angus Leech National Director - Revenue, a new role to centralise national sales leadership as its business grows.

By Karen Joy Bacudo • 3 min read • Wed, 4th Feb 2026
VIOOH, ISM link Shell forecourt screens to programmatic
Digital Signage

VIOOH, ISM link Shell forecourt screens to programmatic

VIOOH partners with ISM to offer programmatic access to 784 digital screens at Shell petrol stations across Germany, serving 200m impressions.

By Mark Tarre • 3 min read • Mon, 26th Jan 2026
VIOOH & Atmosphere TV link up for venue ad targeting
Restaurants

VIOOH & Atmosphere TV link up for venue ad targeting

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

By Sofiah Nichole Salivio • 4 min read • Fri, 16th Jan 2026