Digital Channels stories
![Story image](../../../../../uploads/story/2024/09/03/preview_Jason_Leonidas_-_Vice_President__Australia_and_ASEAN__New_Relic(2).webp)
Observability-driven digital customer experience is make or break for enterprise businesses
5 days ago
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data analytics
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iot
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apm
Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_66e16f941a860e4ca3b9.webp)
Hype & Dexter boosts UNICEF Aotearoa donations with HubSpot
Last week
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edutech
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martech
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cdp
Hype and Dexter's tech integration with UNICEF Aotearoa boosts donations despite economic hardships, facilitating crucial aid for Pacific children.
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_61db408852909de98a9f.webp)
DoubleVerify's new APAC guide to boost advertising ROI
Last week
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social media
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apac
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advertising
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
![Story image](../../../../../uploads/story/2024/08/20/preview_Martyn_Riddle_.webp)
Exclusive: How Verint's customer experience is thriving with Open AI
Last month
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uc
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cx
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martech
Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.
![Story image](../../../../../uploads/story/2024/08/08/preview_techday_4256960d423a2da97131.webp)
Integrate 2024: The number one event for AV innovation and networking
Last month
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ai
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cleantech
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sustainability
Sydney gears up for Integrate 2024 from 21-23 August, a landmark event for AV pros to explore top innovations, network, and gain industry insights.
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_55267ac9ca2dea85108b.webp)
eflow Global upgrades TZEC to combat market abuse with AI
Tue, 16th Jul 2024
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uc
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surveillance
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ai
eflow Global's TZEC upgrade leverages AI to enhance eComms surveillance, aiming to curb market abuse and meet strict regulatory demands amid rising fines.
![Story image](../../../../../uploads/story/2024/07/03/preview_0-1.webp)
FedEx launches handbooks to boost SME e-commerce in China, Japan
Wed, 3rd Jul 2024
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whatsapp
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japan
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wechat
FedEx unveils handbooks to guide SMEs in China and Japan's e-commerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.
![Story image](../../../../../uploads/story/2024/06/26/preview_Chris_Shayan.webp)
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
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cx
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digital transformation
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_4c349396531850ffad65.webp)
Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape
Thu, 20th Jun 2024
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disruption
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cyber resilience
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communication
As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.
![Story image](../../../../../uploads/story/2024/05/31/preview_img-iMyHgpTV7bIarRiDbdv4N1mH.webp)
NICE unveils advanced WFM solutions for digital integration
Fri, 31st May 2024
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uc
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.
![Story image](../../../../../uploads/story/2024/05/23/preview_Chris_Murphy.webp)
Chris Murphy joins G Squared to head new performance division
Thu, 23rd May 2024
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binge
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digital channels
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job moves
Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.
![Story image](../../../../../uploads/story/2024/05/02/preview_img-1JPwAX0CarFFLZvDKePUPuWm.webp)
RingCentral launches AI-powered contact centre RingCX in Australia
Fri, 3rd May 2024
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uc
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martech
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omnichannel
RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.
![Story image](../../../../../uploads/story/2024/05/02/preview_img-YBFFf1L2idgyb8IY7Bd1FY3x.webp)
Australian firms see customer rates hit by increasing fraud
Thu, 2nd May 2024
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fintechs
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ai
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fraud
LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.
![Story image](../../../../../uploads/story/2024/04/29/preview_img-un5S3PrP4dqow2gh7iYOlSrA.webp)
Email spam hits new high, increasing nuisance communication by 31%
Mon, 29th Apr 2024
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digitisation
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ico
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email
Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-y2xVBdZdyGe8ZMfmyl2LzRS1.webp)
Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-1HqQdvdNqjSjmMoQpYJU8nvI.webp)
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
![Story image](../../../../../uploads/story/2024/02/06/preview_customer_journey.webp)
Embracing new tools in CX to revolutionise the digital customer journey
Tue, 6th Feb 2024
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uc
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data analytics
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cx
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
![Story image](../../../../../uploads/story/2024/01/31/preview_img-uJlIjmrbqMXKNlaaTyyyBDJD.webp)
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
![Story image](../../../../../uploads/story/2024/01/17/preview_img-d6rCCNftOG6E6YWOsy6KGkge.webp)
Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Wed, 17th Jan 2024
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monetisation
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melbourne
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sports
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.