Digital Advertising stories
![Story image](../../../../../uploads/story/2024/09/04/preview_Raj_Chauhan__Vudoo_President_Americas.webp)
Raj Chauhan named President for Americas at Vudoo
4 days ago
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digital advertising
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cro
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vudoo
Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.
![Story image](../../../../../uploads/story/2024/08/28/preview_techday_c46806e2c7574c06cefa.webp)
Nasuni sees 121% data growth in media & advertising sector
Last week
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storage
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data protection
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hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
![Story image](../../../../../uploads/story/2024/08/16/preview_techday_15b5f601a006e85343da.webp)
Vudoo & Scroll Media partner to revolutionise digital ads
Last month
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gaming
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digital entertainment
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shopping
Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.
![Story image](../../../../../uploads/story/2024/08/15/preview_techday_b0a6d96dec9cd7346d6a.webp)
Sydney's Tap aims to revolutionise US ad industry with AI
Last month
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data analytics
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facebook
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google
Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.
![Story image](../../../../../uploads/story/2024/08/12/preview_techday_e3fe276263a0d5c51310.webp)
Nexxen & Vevo partner to revolutionise CTV advertising
Last month
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youtube
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digital advertising
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dsp
Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_07ab84f9c5823954383c.webp)
Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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digital advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_a737624391fd65270f86.webp)
Aleph Group expands global reach with Entravision acquisition
Wed, 10th Jul 2024
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edutech
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digital transformation
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payment technologies
Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.
![Story image](../../../../../uploads/story/2024/07/04/preview_techday_3405aba4a76b852e9017.webp)
UN releases global principles to tackle misinformation online
Thu, 4th Jul 2024
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digital advertising
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hate speech
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elections
The UN's new Global Principles for Information Integrity aim to curb online misinformation and hate speech, facing critique for not addressing deepfakes.
![Story image](../../../../../uploads/story/2024/06/29/preview_Rueben_Vijaratnam_-_Managing_Director_SEA_-_td.webp)
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Sat, 29th Jun 2024
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martech
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digital advertising
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yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_e7d593de8754248fa15a.webp)
Amperity unveils new tools to boost digital ad measurement
Wed, 19th Jun 2024
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digital advertising
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meta
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tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
![Story image](../../../../../uploads/story/2024/06/03/preview_Maddie_Basso.webp)
Maddie Basso appointed Yahoo Australia's Head of Commercial
Mon, 3rd Jun 2024
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partner programmes
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strategy
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resellers
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
![Story image](../../../../../uploads/story/2024/05/28/preview_Niall-GumGum.webp)
GumGum names Niall Hogan as JAPAC General Manager
Wed, 29th May 2024
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data privacy
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digital advertising
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sales
GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-fbNYIbrlMi0v9gZqXl9rkvJc.webp)
Topsort launches groundbreaking low-code retail media system
Thu, 23rd May 2024
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ai
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digital advertising
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ml
Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.
![Story image](../../../../../uploads/story/2024/05/16/preview_Channel_Factory_Team_v2.webp)
Channel Factory expands team across Australia & New Zealand
Thu, 16th May 2024
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nz
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digital advertising
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youtube
Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.
![Story image](../../../../../uploads/story/2024/04/16/preview_img-oKMsa5sPOuvUHV6TQONhpwqE.webp)
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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google
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
![Story image](../../../../../uploads/story/2024/04/04/preview_img-ZWD9lP2m7ufyXnbPU4Vm8HXH.webp)
New Zealand's digital advertising revenue soars in 2023
Thu, 4th Apr 2024
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digital entertainment
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video
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search
IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.
![Story image](../../../../../uploads/story/2024/03/26/preview_collage__20_.webp)
Cartelux appoints Kae Hum & Carla McAloon in strategic roles
Tue, 26th Mar 2024
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hcm
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ai
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payroll systems
Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.
![Story image](../../../../../uploads/story/2024/03/14/preview_img-Lw7Jzpa04uFIhAkvCIJ8mdkN.webp)
SQREEM Technologies acquires Melbourne's Trade Indy
Fri, 15th Mar 2024
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ai
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digital advertising
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global expansion
Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .
![Story image](../../../../../uploads/story/2024/03/13/preview_img-fqfJnMjAVH6VRZzs2ZoX6UNN.webp)
Australian retail media giant Zitcha expands into London
Wed, 13th Mar 2024
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london
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digital advertising
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microsoft
Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.
![Story image](../../../../../uploads/story/2024/02/27/preview_Billy_Kinchin__Chief_Product_Officer__Vudoo.webp)
Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
Tue, 27th Feb 2024
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digital entertainment
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video
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video solutions
Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.