Digital Advertising stories
Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.
Vevo & PubMatic team up for global CTV inventory access
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Australians spend more time on social media, TikTok leads the way
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
AppLovin's 2024 Ad Trends report reveals role of Gen AI
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
Aleph expands its Amazon Ads services to 20 countries
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
New Zealand enjoys 7.3% surge in digital advertising revenue
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.
Equativ partners with Seekr for AI-powered, transparent ad solutions
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
Instagram influencer marketing expected to hit USD $22 billion by 2025
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
Exclusive: How Bonzai is changing the digital advertising industry
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
AI, e-commerce and Advertising: Key trends you need to know
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
UK retailers' financial stability threatened by limited profitability tracking
UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
Vistar Media announces leadership shake-up as global expansion continues
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
Refine your retail media activity
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Stanley Street joins forces with Channel Factory to improve YouTube advertising
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.
WPP and NVIDIA partner to build generative AI content engine
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
Google's Mathew Pretel appointed as Cartelux Head of Product
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
PubMatic appoints new leader for Southeast Asia, Korea
PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.