Digital Advertising stories
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_07ab84f9c5823954383c.webp)
Yahoo & LiveRamp partner to expand cookieless ad solutions
3 days ago
#
martech
#
omnichannel
#
digital advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_a737624391fd65270f86.webp)
Aleph Group expands global reach with Entravision acquisition
This month
#
edutech
#
digital transformation
#
payment technologies
Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.
![Story image](../../../../../uploads/story/2024/07/04/preview_techday_3405aba4a76b852e9017.webp)
UN releases global principles to tackle misinformation online
This month
#
digital advertising
#
hate speech
#
elections
The UN's new Global Principles for Information Integrity aim to curb online misinformation and hate speech, facing critique for not addressing deepfakes.
![Story image](../../../../../uploads/story/2024/06/29/preview_Rueben_Vijaratnam_-_Managing_Director_SEA_-_td.webp)
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Last month
#
martech
#
digital advertising
#
yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_e7d593de8754248fa15a.webp)
Amperity unveils new tools to boost digital ad measurement
Last month
#
digital advertising
#
meta
#
tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
![Story image](../../../../../uploads/story/2024/06/03/preview_Maddie_Basso.webp)
Maddie Basso appointed Yahoo Australia's Head of Commercial
Last month
#
partner programmes
#
strategy
#
resellers
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
![Story image](../../../../../uploads/story/2024/05/28/preview_Niall-GumGum.webp)
GumGum names Niall Hogan as JAPAC General Manager
Wed, 29th May 2024
#
data privacy
#
digital advertising
#
sales
GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-fbNYIbrlMi0v9gZqXl9rkvJc.webp)
Topsort launches groundbreaking low-code retail media system
Thu, 23rd May 2024
#
ai
#
digital advertising
#
ml
Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.
![Story image](../../../../../uploads/story/2024/05/16/preview_Channel_Factory_Team_v2.webp)
Channel Factory expands team across Australia & New Zealand
Thu, 16th May 2024
#
nz
#
digital advertising
#
youtube
Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.
![Story image](../../../../../uploads/story/2024/04/16/preview_img-oKMsa5sPOuvUHV6TQONhpwqE.webp)
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
#
data privacy
#
chrome
#
privacy
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
![Story image](../../../../../uploads/story/2024/04/04/preview_img-ZWD9lP2m7ufyXnbPU4Vm8HXH.webp)
New Zealand's digital advertising revenue soars in 2023
Thu, 4th Apr 2024
#
digital entertainment
#
video
#
search
IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.
![Story image](../../../../../uploads/story/2024/03/26/preview_collage__20_.webp)
Cartelux appoints Kae Hum & Carla McAloon in strategic roles
Tue, 26th Mar 2024
#
hcm
#
ai
#
payroll systems
Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.
![Story image](../../../../../uploads/story/2024/03/14/preview_img-Lw7Jzpa04uFIhAkvCIJ8mdkN.webp)
SQREEM Technologies acquires Melbourne's Trade Indy
Fri, 15th Mar 2024
#
ai
#
digital advertising
#
global expansion
Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .
![Story image](../../../../../uploads/story/2024/03/13/preview_img-fqfJnMjAVH6VRZzs2ZoX6UNN.webp)
Australian retail media giant Zitcha expands into London
Wed, 13th Mar 2024
#
london
#
digital advertising
#
microsoft
Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.
![Story image](../../../../../uploads/story/2024/02/27/preview_Billy_Kinchin__Chief_Product_Officer__Vudoo.webp)
Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
Tue, 27th Feb 2024
#
digital entertainment
#
video
#
video solutions
Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.
![Story image](../../../../../uploads/story/2024/02/23/preview_img-gt2T6ffmjBEAhkQ55RyhZdSh.webp)
Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
#
youtube
#
transparency
#
digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
![Story image](../../../../../uploads/story/2024/02/21/preview_img-UBqHHk1JSmmvmiBI8TJxw75S.webp)
Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
#
facebook
#
instagram
#
youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-MkR1AQj8uLPmF423LyKD0RXi.webp)
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
#
ai
#
gamification
#
digital advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-h6s1WPCAnJyEOTKcL3NvMjeC.webp)
Aleph expands its Amazon Ads services to 20 countries
Fri, 16th Feb 2024
#
advertising
#
twitch
#
amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
![Story image](../../../../../uploads/story/2024/02/12/preview_img-IPBKb0MtgK1QSWEefIP3sl3e.webp)
New Zealand enjoys 7.3% surge in digital advertising revenue
Mon, 12th Feb 2024
#
social media
#
digital advertising
#
nz
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.