CMOtech Asia - Technology news for CMOs & marketing decision-makers

Digital Advertising stories

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Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
6 days ago
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video
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video solutions
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samsung
Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.
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Vevo & PubMatic team up for global CTV inventory access
Last week
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Australians spend more time on social media, TikTok leads the way
Last week
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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AppLovin's 2024 Ad Trends report reveals role of Gen AI
Last month
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creative technologies
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ai
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gamification
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
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Aleph expands its Amazon Ads services to 20 countries
Last month
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advertising
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twitch
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amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
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New Zealand enjoys 7.3% surge in digital advertising revenue
Last month
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social media
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digital advertising
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nz
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.
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Equativ partners with Seekr for AI-powered, transparent ad solutions
Last month
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ai
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digital advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
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Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Mon, 22nd Jan 2024
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martech
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ai
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digital advertising
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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creative technologies
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
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AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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UK retailers' financial stability threatened by limited profitability tracking
Tue, 12th Dec 2023
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web development
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retail
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digital advertising
UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.
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PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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strategy
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digital advertising
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cro
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
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Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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leadership
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digital advertising
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collaboration
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
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Refine your retail media activity
Mon, 13th Nov 2023
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ebay
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digital advertising
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
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Stanley Street joins forces with Channel Factory to improve YouTube advertising
Mon, 6th Nov 2023
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nz
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public sector
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youtube
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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whatsapp
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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quantum computing
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web development
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ai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
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Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Mon, 14th Aug 2023
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digital advertising
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monetisation
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intersec
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.
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WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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creative technologies
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ai
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digital advertising
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
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Google's Mathew Pretel appointed as Cartelux Head of Product
Wed, 10th May 2023
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apple
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technology gifts
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facebook
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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creative technologies
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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PubMatic appoints new leader for Southeast Asia, Korea
Thu, 26th Jan 2023
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apac
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singapore
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digital advertising
PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.