CMOtech Asia - Technology news for CMOs & marketing decision-makers

Derek Slager stories

Derek Slager is an insightful author whose recent stories delve into the evolving landscape of customer data management and the impact of advanced technology in marketing strategies. Through his work, he brings to light the significance of organizations leveraging innovative platforms like Amperity to enhance their marketing efforts and improve customer engagement.

Reading Slager's stories provides valuable knowledge about the growing recognition of AI and data solutions in the marketing realm. His coverage of accolades and achievements, such as Amperity's AWS Advertising & Marketing Technology Competency recognition, showcases the importance of technological advancements in driving successful marketing practices.

Moreover, Slager's perspectives on digital transformation and customer lifetime value highlight how data-driven strategies are critical in navigating the challenges of modern marketing. His discussions around the role of Gen AI and its implications for businesses illustrate the necessity for companies to adapt and stay competitive in a rapidly changing environment.

Overall, engaging with Derek Slager's stories equips readers with a deeper understanding of the intersection between technology and marketing, making it an essential source for anyone looking to enhance their knowledge in these pivotal domains.

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Amperity appoints Tony Owens as new CEO to drive growth

Wed, 13th Nov 2024
Amperity has appointed Tony Alika Owens as its new CEO, bringing over 20 years of experience in global sales and enterprise operations.
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Digital disruption and ‘customer lifetime value’

Wed, 31st Jul 2024
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
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Amperity honoured by Databricks for customer data solutions

Fri, 14th Jun 2024
Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.
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Let’s dive in! Amperity’s CTO on Gen AI as catalyst for digital transformation

Thu, 2nd May 2024
Amperity's CTO, Derek Slager, advocates for Gen AI as a game changer for digital transformation and urges companies to fully embrace this technology or risk lagging behind.
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Amperity gains AWS Advertising & Marketing Technology Competency recognition

Mon, 11th Dec 2023
AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
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Amperity Named 2023 Databricks Built on Partner of the Year

Tue, 11th Jul 2023
Amperity, the enterprise customer data platform, has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company.
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Amperity announces marketing and advertising support for AWS

Thu, 8th Dec 2022
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.