Dentsu stories
Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.
Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.
Snowflake launches Cortex Code, an AI coding agent that embeds Snowflake-aware assistance into developers' everyday tools and workflows.
The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.
Merkle Aotearoa has appointed Stéphan Willemse as Head of Digital Experience to enhance customer experience through innovative, integrated digital solutions.
UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.
Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.
Adobe has launched its Firefly Video Model in public beta, enhancing its creative suite with advanced AI-driven video generation tools for professionals.
Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.
Santander has appointed dentsu to enhance its international growth platform for SMEs, targeting 45 markets over the next five years.
Dentsu has unveiled Smarter Media, an AI-driven solution aimed at enhancing personalised buying experiences while boosting retail media monetisation.
