data measurement stories
Brands overlook ‘identity resolution gap’ in AI-driven customer data era - expert warns
Tue, 12th Aug 2025
#
data measurement
Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
#
data measurement
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.