CMOtech Asia - Technology news for CMOs & marketing decision-makers

Data Driven stories

Japanese enterprise office ai rollout cybersecurity robot servers

Anthropic partners NEC to deploy Claude across 30,000

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Anthropic and NEC strike long-term deal to roll out Claude to 30,000 staff, co-develop Japan-focused AI tools and bolster cybersecurity.
Geotab

Geotab: Now's the time to get a grip on fuel consumption

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Geotab says fleet operators can cut fuel bills with telematics, driver rewards and data-led coaching as costs keep climbing.
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Code and Theory launches AI creative tool with Adobe

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Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
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Lemma launches AI platform for measurable outdoor ads

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Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
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OpenX appoints new product chief as it expands curation

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OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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InMarket spotlights six brands for sales-driven campaigns

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InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
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Tax Systems launches AI Assistant for cross-border tax

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Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.
Vistar

Vistar Media expands Singapore team with three hires

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Vistar Media boosts Singapore presence with three senior hires as rising demand for programmatic digital out-of-home advertising drives regional expansion.
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Black & White Engineering names new CTO & innovation chief

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Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

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Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
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Gain Theory says insight gap is cultural, not technical

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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
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APAC cybercrime rises 12% as synthetic fraud surges

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APAC cybercrime climbs as synthetic identity fraud accelerates, with desktop-browser attacks, login pressure and bot activity fuelling losses.
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Milestone turns video data into AI-driven intelligence

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saas
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data protection
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smart cities
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Multiply founders matt jayson and ashish warty

Multiply raises USD $9.5m for self-learning B2B ads

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San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
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Mastercard & CLIK team up to boost Indonesian credit

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Mastercard partners CLIK Credit Bureau to sharpen Indonesian lenders' credit decisions, balancing digital growth with tighter risk control.
Hong kong seller office ai credit lines ecommerce growth view

Payoneer, FundPark launch eCommerce credit for sellers

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Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.
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LINE Plus unveils ActEngine AI for merchant support

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LINE Plus launches ActEngine AI, an agent platform automating merchant support and sales, after big gains at Thailand's LINE MAN Wongnai.
Why addresses alone won t solve cross border payment failures

The amber problem: Why addresses alone won't solve cross-border payment failures

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risk & compliance
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payment technologies
Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.
Ps stephen deasy chief technology officer at confluent  1

Confluent says data streaming will enable faster, better decisions

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Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
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LiveRamp unveils AI agents for data-driven marketing

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LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.