CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer retention stories - Page 6

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AI-driven platforms reshape APAC contact centre landscape for 2025

Wed, 10th Sep 2025
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digital transformation
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hyperscale
CrayonIQ's new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
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Tinybeans reports growth in subscriptions & lower cash outflows

Thu, 21st Aug 2025
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cx
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martech
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app store
Tinybeans saw a 12% rise in subscription revenue to USD $3.32m despite an 11% fall in total revenue, cutting cash outflows by 64% in FY25 for stronger growth.
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Omnissa expands leadership team to drive partner led growth

Fri, 8th Aug 2025
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martech
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partner programmes
Omnissa bolsters leadership with three senior hires to accelerate partner-led growth and expand its global digital workspace market presence.
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Drowning in data, starving for insights: Amperity experts reveal customer data challenges

Wed, 30th Jul 2025
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data analytics
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cx
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Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.
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APAC retailers stay confident, prioritise loyalty amid challenges

Tue, 29th Jul 2025
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cx
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martech
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personalisation
A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.
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Adeptia posts double-digit growth as AI data automation expands

Fri, 25th Jul 2025
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saas
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data analytics
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cx
Adeptia has achieved double-digit H1 revenue growth, driven by AI data automation expansion into business intelligence, manufacturing and finance sectors.
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Moneythor launches AI suite to boost bank personalisation

Thu, 3rd Jul 2025
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martech
Singapore's Moneythor launches AI Suite to help banks deliver personalised, proactive banking experiences and boost customer engagement globally.
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Poor data intake drives customer disengagement in Australia & NZ

Wed, 25th Jun 2025
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digital transformation
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martech
Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.
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Grammarly adopts Gr4vy no-code platform to expand payment options

Wed, 18th Jun 2025
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cx
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martech
Grammarly adopts Gr4vy's no-code platform to expand its global payment options, enhancing flexibility and reducing transaction costs with over 400 methods.
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Organisations boost customer education but face scaling hurdles

Wed, 18th Jun 2025
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
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Liftoff unveils AppRefinery for app insights & market trends

Fri, 13th Jun 2025
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gaming
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Amplitude launches AI Agents to streamline product optimisation

Thu, 12th Jun 2025
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saas
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data analytics
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digital transformation
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
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Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation

Thu, 12th Jun 2025
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cx
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martech
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airlines
Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.
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HubSpot launches direct connector for ChatGPT CRM insights

Fri, 6th Jun 2025
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saas
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crm
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data analytics
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
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Amazon Prime tops list as most-cancelled subscription app

Fri, 30th May 2025
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cx
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martech
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digital entertainment
Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.
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Keep them coming back: How to reduce SaaS churn rates

Wed, 28th May 2025
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saas
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crm
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digital transformation
The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.
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Does anyone know what a CDP is anymore?

Mon, 26th May 2025
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crm
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encryption
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cx
CDPs, once confused with CRMs, now power data-driven customer experiences across enterprises, adapting to AI, privacy, and complex tech ecosystems.
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AI reshapes strategies at Asia Pacific loyalty and retail conference

Thu, 22nd May 2025
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data analytics
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cx
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martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
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Optimizely, commercetools partner to speed up retail campaigns

Thu, 22nd May 2025
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digital transformation
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cx
Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
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Amplitude unveils new tools to unify marketing & product data

Wed, 21st May 2025
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.