CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Customer Journey Stories

Global Stories

Customer Journey stories

Bir teams up on QR ordering & tipping in Azerbaijan
Software-as-a-Service

Bir teams up on QR ordering & tipping in Azerbaijan

Din ers in Azerbaijan will soon be able to scan, order, pay and tip in one go as hospitality firms adopt a shared QR system.

By Sofiah Nichole Salivio • 4 min read • Last week
Talkdesk launches branch tool for banks & credit unions
Fintech

Talkdesk launches branch tool for banks & credit unions

Banks could use the new tool to give branch staff a fuller customer history, reducing repeated questions and improving advice on complex issues.

By Karen Joy Bacudo • 3 min read • Last week
For sensitive health categories, eCommerce can remove more than just the checkout queue
Customer Experience

For sensitive health categories, eCommerce can remove more than just the checkout queue

Discreet packaging, clearer product information and easier repeat ordering are helping buyers of continence products avoid embarrassment and confusion.

By Liz Anieto • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

HM Land Registry picks Route 101 for cloud contact centre
Software-as-a-Service

HM Land Registry picks Route 101 for cloud contact centre

Around 660 staff across five sites will move to a single UK-hosted platform as HM Land Registry seeks faster, more secure support.

By Sean Mitchell • 4 min read • Yesterday
NatWest launches Be My Eyes pilot for blind customers
Data Protection

NatWest launches Be My Eyes pilot for blind customers

Blind and low-vision customers will be able to complete routine banking tasks by video call without visiting a branch, as NatWest tests the service.

By Karen Joy Bacudo • 3 min read • Yesterday
Baton Rouge Telco calculators drive USD $4m in loans
Software-as-a-Service

Baton Rouge Telco calculators drive USD $4m in loans

The tools have already started 150 loan applications and delivered a 17.7% conversion rate, giving the credit union new visibility into lending demand.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Australian businesses turn to Revenue-as-a-Service
Software-as-a-Service

Australian businesses turn to Revenue-as-a-Service

With hiring tight and costs rising, firms are outsourcing sales and customer retention to lift revenue without adding permanent headcount.

By Karen Joy Bacudo • 4 min read • 2 days ago
Navex expands Nira AI assistant into customer support
Software-as-a-Service

Navex expands Nira AI assistant into customer support

Customers can now get faster help in more than 50 languages as NAVEX brings its Nira assistant into support and case creation.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Attentive launches AI Grow to boost email sign-ups
Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Adobe says AI travel traffic to US sites jumps 119%
Digital Transformation

Adobe says AI travel traffic to US sites jumps 119%

Travellers are increasingly starting searches with AI, and travel sites that are hard for models to read may miss out on bookings.

By Sean Mitchell • 4 min read • Last week
Keyloop says AI can boost EV sales as UK reviews targets
Customer Experience

Keyloop says AI can boost EV sales as UK reviews targets

Electric car buyers are asking AI far more questions than sales staff, underscoring a confidence gap as ministers rethink EV mandates.

By Sean Mitchell • 4 min read • Last week
UK manufacturers see AI as key to customer loyalty
Customer Relationship Management

UK manufacturers see AI as key to customer loyalty

Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.

By Sofiah Nichole Salivio • 4 min read • Last week
B2B firms favour sales over brand building in survey
B2B Marketing

B2B firms favour sales over brand building in survey

Most UK B2B leaders now say tight budgets make it harder to justify marketing that does not directly generate leads or revenue.

By Sean Mitchell • 4 min read • Last week
Solum Oceania launches Newton E-Paper retail posters
Digital Signage

Solum Oceania launches Newton E-Paper retail posters

Retailers could turn static poster sites into sellable ad space as Solum Oceania rolls out battery-powered Newton E-Paper displays.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Frost Bank lifts digital account openings with Blend
Data Analytics

Frost Bank lifts digital account openings with Blend

Digital onboarding now takes six to seven minutes at Frost Bank, as manual reviews dropped and customer acquisition improved.

By Karen Joy Bacudo • 4 min read • Last week
Centeca launches ChatGPT plugin for UK car listings
Software-as-a-Service

Centeca launches ChatGPT plugin for UK car listings

The tool could steer shoppers straight to independent dealers, as AI searches reshape how UK buyers find and finance cars online.

By Sofiah Nichole Salivio • 3 min read • Last week
The design decisions that move the needle most on Shopify conversion rates
Personalisation

The design decisions that move the needle most on Shopify conversion rates

Conversion gains on Shopify usually come from mobile-friendly product pages, faster checkout and site speed, not cosmetic redesigns.

By Mark Tarre • 6 min read • Last week
Square & OpenTable link restaurant booking & spend data
Software-as-a-Service

Square & OpenTable link restaurant booking & spend data

Restaurants can now tie bookings to spend and repeat visits as Square and OpenTable combine reservation, payment and guest data across six markets.

By Sean Mitchell • 4 min read • Last week