Customer Journey stories
WPP integrates Google Earth AI into marketing platform
Last week
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data protection
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data analytics
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cx
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Celonis & ProcessLab launch banking apps for mortgages
Last week
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saas
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crm
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digital transformation
Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
Explainer: How Adobe is building agentic marketing
Last week
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
EIP partners with Nexacore on device cover push in Asia
Last week
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cx
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martech
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commerce systems
EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.
SAP & Google Cloud launch multi-agent marketing AI
Last week
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data analytics
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cx
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martech
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Amplitude launches AI assistant for in-product support
Last week
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digital transformation
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cx
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martech
Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.
Manhattan adds AI agents & fulfilment tools for retailers
Last week
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uc
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cx
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martech
Manhattan unveils embedded AI agents and fulfilment simulation tools to help retailers speed service, sharpen checkout and compare order strategies.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
SAP & Google Cloud expand AI partnership for marketers
Last week
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cx
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martech
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe launches CX Enterprise for AI marketing workflows
Last week
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester warns AI marketing spend lacks business impact
Last week
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe names winners of 2026 Experience Maker Awards
Last week
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Exclusive: How Adobe showcases its innovation engine
Last week
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Adobe expands AI partner network for customer experience
Last week
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe unveils CX Enterprise Coworker for AI workflows
Last week
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe launches CX Enterprise to unify AI customer workflows
Last week
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Zurich names Shukla to lead digital push in Asia Pacific
This month
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saas
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digital transformation
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hyperscale
Zurich appoints former Carsome executive Shukla to steer Asia Pacific digital and embedded insurance growth as Zurich Edge tops 100 partners.
Infobip launches AgentOS platform, targets agentic AI shift
This month
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uc
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digital transformation
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mfa
Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
This month
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data analytics
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digital transformation
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cx
Banks are slowing AI rollouts as they prioritise process visibility, with Celonis arguing execution depends on understanding how work flows today.
Minor Hotels unveils global AI platform with Google
This month
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uc
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data protection
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data analytics
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.