Customer engagement stories
Vector Capital will merge AI firms Showpad and Bigtincan under the Showpad brand to create a global AI-driven revenue enablement platform by 2025.
Cognizant and Eagle Eye have partnered to offer AI-driven, real-time loyalty and promotions solutions for global retail, travel and hospitality enterprises.
Zoho's ANZ customer base grows 20% with new AI-powered solutions including Zoho Solo and Zoho for Nonprofits, boosting regional impact and innovation.
Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.
Bigtincan and Showpad will merge under Vector Capital to target the USD $12bn AI-driven sales enablement market, operating globally under the Showpad brand.
Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.
Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.
Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.
Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.
Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.
Sinch leads Gartner's 2025 CPaaS report, ranking top for multinational organisations and video use cases, reflecting its global communication strengths.
Ververica's Unified Streaming Data Platform enables global betting firms to deliver live odds with sub-second latency, boosting fraud defence and user personalisation.
Nick Kempt has been appointed Director of Customer Success and Professional Services for Riverbed in the Asia Pacific and Japan region, leading AI-driven customer strategies.
Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.
Despite 95% of leaders using AI, 71% report employees aren't ready to fully embrace it, highlighting the need for empowerment and transparency.
A study reveals most UK SMEs lack formal marketing plans, with only 31.4% having a strategy, risking loss of focus on core marketing fundamentals.
eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.
Keyloop partners with Kortical to embed AI in its software, boosting UK automotive dealers' finance renewal rates by an average 7.1% in early trials.
Virtualplatform has launched a white-label mobile app enabling ISPs and partners to manage customer lifecycles with branded, mobile-first service and billing tools.
Retailers worldwide are embracing AI-driven personalization and immersive tech to boost holiday sales and reduce returns this peak season, says new survey.