CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer engagement stories - Page 32

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Soul Machines' virtual humans go mainstream

Mon, 17th Dec 2018
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An Auckland AI firm renowned for its work creating 'digital humans' is now unleashing its creativity to the wider market.
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New digital business means “The cloud is no longer enough”

Tue, 27th Nov 2018
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Gartner research shows that as the need for beyond-edge customer engagement rises, infrastructure service providers need to follow suit.
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How businesses can enhance customer service using new technology

Fri, 2nd Nov 2018
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Australian customers are increasingly dissatisfied with call centres, with 64% having had a bad experience, according to a survey by Citrus Group.
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Verint takes two Frost & Sullivan honours

Tue, 9th Oct 2018
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In Frost & Sullivan's APAC contact centre app report, Verint led all vendors, ranking top among 40 companies included in the analysis.
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Three CX myths to avoid, according to Gartner

Tue, 2nd Oct 2018
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Gartner's research has shown that three of the most common pieces of advice on customer experience could actually be holding back your RoI.
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Using technology to inspire customers

Wed, 19th Sep 2018
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Harnessing AI, machine learning, and VR, the travel industry seeks to predict and inspire consumer behaviour, making choices more personalised and engaging.
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Seven strategies for doing business in a post-digital world

Mon, 17th Sep 2018
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You've done the digital transformation project. Now what? Many organisations are shifting their mode of operation.
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Are we in danger of losing the softer side of customer service?

Mon, 17th Sep 2018
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More and more Australians are avoiding phone calls, opting for texting or messaging apps instead, according to a survey by finder.com.au.
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Time to rethink your mobile customer engagement strategy

Tue, 3rd Jul 2018
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The reality for most organisations is that they don't have a complete understanding of the mobile needs and expectations of customers.
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Four ways social media management software is transforming CX

Fri, 1st Jun 2018
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Gartner's 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Want to foster meaningful customer relationships? Here's how the cloud can help

Mon, 5th Mar 2018
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As customer expectations soar, SAP Hybris shows how a modern cloud CRM solution can transform customer relationships and drive sales performance.
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5 ways your eCommerce site can drive value this holiday season

Thu, 30th Nov 2017
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Boost your eCommerce revenue this holiday season: Discover five expert tips to make your site festive, engaging, and primed for increased sales.
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'Human-like' chatbots may change the way we shop

Mon, 13th Nov 2017
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Human-like chatbots, still in need of refinement, could soon transform shopping with smarter, emotionally aware interactions, says GlobalData.
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Survey shows companies with best tech also have best customer experience

Thu, 12th Oct 2017
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A new survey has revealed a clear connection between customer experience and technology adoption - but human capital is still very important.
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Cognizant to drive digital transformation for Hills

Thu, 21st Sep 2017
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Hills harnesses Cognizant's prowess for sweeping digital overhaul, aiming to sharpen customer engagement and streamline operations.
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Pitney Bowes and Tech Mahindra partner up for local DX

Fri, 15th Sep 2017
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Pitney Bowes and Tech Mahindra have teamed up to target 'untapped opportunities' in location analytics and customer engagement solutions locally.
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Fire the CIO - hire the CDO says CA Technologies

Thu, 28th Nov 2013
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Digital is becoming an increasingly important and strategic element of business but it is yet to be fully embraced or understood.
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Zendesk's fresh funding fuels cloud-based apps

Thu, 20th Sep 2012
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Cloud-based software provider receives $60m to drive customer service revolution, accelerate technology innovation and continue global expansion.
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The drinks are on Zendesk

Tue, 23rd Aug 2011
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Zendesk's customer engagement strategy includes buying clients drinks, a tactic that aligns with their recent milestone of surpassing 10,000 clients.
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The race for energy innovation

Tue, 1st Feb 2011
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The necessity of CRM applications within lines companies has quickly become a reality, explains Aaron Baker, Marketing Manager, Gentrack.