Customer engagement stories - Page 26
BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024
#
network infrastructure
#
digital transformation
#
cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Fri, 12th Jan 2024
#
digital signage
#
public cloud
#
cx
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Thu, 11th Jan 2024
#
cx
#
martech
#
ai
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
#
cx
#
martech
#
healthtech
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Wed, 3rd Jan 2024
#
data analytics
#
cx
#
data science
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
Demand for Microsoft Dynamics set to triple by 2033
Tue, 2nd Jan 2024
#
crm
#
uc
#
data analytics
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.
Revenue Grid unveils AI-driven sales efficiency enhancements in Winter '23 release
Wed, 20th Dec 2023
#
data analytics
#
cx
#
martech
Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.
Cognizant acquires Thirdera to expand ServiceNow capabilities
Mon, 18th Dec 2023
#
cx
#
martech
#
ai
Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.
Verint leads in Conversational AI according to Opus Research report
Thu, 14th Dec 2023
#
uc
#
data analytics
#
cx
Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.
Ecosystm & Verint Playbook highlights wider scope needed for CX strategies
Tue, 12th Dec 2023
#
uc
#
data analytics
#
cx
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
Deposco unveils top eCommerce & retail trends for 2024
Thu, 7th Dec 2023
#
cx
#
martech
#
supply chain
Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.
Tanium appoints Nick Lim as new Vice President for APAC region
Wed, 6th Dec 2023
#
cx
#
martech
#
advanced persistent threat protection
Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.
Steven Hua joins ControlUp as Chief Marketing Officer to boost global growth
Wed, 6th Dec 2023
#
saas
#
uc
#
cx
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.
MongoDB introduces Atlas Vector Search & Search Nodes for next-gen applications
Tue, 5th Dec 2023
#
data analytics
#
cx
#
martech
MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.
IDC predicts surge in AI investments and global adoption by 2024
Fri, 24th Nov 2023
#
cx
#
martech
#
risk & compliance
IDC anticipates a considerable rise in AI investments and global adoption, potentially exceeding $500 billion by 2027.
Google Cloud and Klook initiative to boost customer engagement with AI
Fri, 24th Nov 2023
#
uc
#
data analytics
#
public cloud
Google Cloud partners with Asian travel platform Klook to utilise generative AI to enhance translations, customer service and data capabilities.
Lalamove boosts sales and customer engagement with Freshworks tools
Fri, 24th Nov 2023
#
digital transformation
#
cx
#
martech
Lalamove utilises Freshworks' tools Freshdesk and Freshsales to improve sales conversion by 24% and customer engagement by 58%.
WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
#
data analytics
#
cx
#
martech
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
Generali Thailand cuts application development costs by 12% with CAST software
Mon, 20th Nov 2023
#
digital transformation
#
cx
#
martech
Generali Thailand sees a 12% reduction in application development and maintenance costs, courtesy of CAST Imaging software.
Fidelity Apps to revolutionise Aussie holiday shopping with VR platform
Mon, 20th Nov 2023
#
cx
#
martech
#
e-commerce
Tech entrepreneur, Jackson Meyer, aims to transform festive shopping with cutting-edge VR platform, Fidelity Apps.