CMOtech Asia - Technology news for CMOs & marketing decision-makers

Consumer stories

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Retailers called on to win over shoppers as cost of living rises
This month
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branding
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online shopping
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consumer
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
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Australian smartphone market hits decline, down 10.1%
This month
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smartphones
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idc
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sales
The consumer demand remained subdued for most of 2Q23 but there was recovery in June as the end-of-financial-year sales lured consumers to attractive deals on smartphones.
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PC market finally on road to recovery - IDC report
Last month
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market
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pc shipments
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idc
The road to recovery for PCs has been challenging coming off explosive years in 2020 and 2021, but signs of growth are finally returning, IDC finds.
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7 in 10 Australians fearful of online risks - report
Last month
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ai
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scams
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risk
"The impact of scams cannot be overstated. In addition to suffering significant monetary losses, those who fall victim to scams are often humiliated and embarrassed."
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Norton attempts to resolve faulty driver issues for Windows PC users
Mon, 17th Jul 2023
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cybersecurity
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windows
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norton
“Faulty drivers are the most common cause of Windows PC crashes, freezes, and poor systems performance. [...] Norton Driver Updater removes some of the worry."
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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advertising
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marketing
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cookies
“In the new consumer data revolution, it is critical that businesses rethink their approach to data to drive more impactful customer engagement."
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Aussie mobile app users demanding better cyber protection - survey
Wed, 28th Jun 2023
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data protection
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cx
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consumer
"Australians have high expectations of cyber security, anti-fraud and anti-malware defense in mobile apps and want developers to hear them."
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Consumers 'loving' generative AI - Capgemini Research
Tue, 20th Jun 2023
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ai
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digitisation
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capgemini
Adoption of first-wave generative AI tools has been consistent across age groups and geographies, with over half of all generations having used the technology.
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Hitachi Vantara and Cisco sign two new global partnership agreements
Wed, 14th Jun 2023
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cisco
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partnerships
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integration
"We're seeing a clear shift in market dynamics and consumer preferences that calls for integrated solutions, particularly from industry leaders like Hitachi Vantara and Cisco."
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Dubber introduces innovative communication intelligence
Tue, 6th Jun 2023
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optus
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consumer
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dubber
Dubber launches 'Moments', an AI product designed to revolutionise communication and enhance consumer engagement.  
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Deepfakes pose growing threat to global organisations - report
Thu, 1st Jun 2023
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ai
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research
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censuswide
Jumio has released its 2023 Online Identity Study, the second instalment of its annual global consumer research, conducted by Censuswide.
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Australian retail supply chains struggling to meet consumer demands
Mon, 27th Mar 2023
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disruption
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soti
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retail
According to SOTI’s new retail report, the Australian retail supply chain is underperforming compared to other regions.
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TeamViewer chosen to streamline Henkel's IT department
Thu, 2nd Feb 2023
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it
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connectivity
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digitisation
With TeamViewer Tensor, the company was able to simplify its global internal IT support and make it more efficient.
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Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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research
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study
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consumer
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
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Internet users actively seeking best brands from sea of options
Tue, 31st Jan 2023
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internet
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social media
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meltwater
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
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Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumer
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
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Sophos earns three AAA awards in SE Labs' security test
Fri, 6th Jan 2023
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endpoint protection
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cybersecurity
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sophos
"These top award wins showcase our ability to stop complex attacks that use a variety and combination of techniques, tools and objectives.”
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Consumer habits transformed by COVID-19 and upcoming generations
Fri, 30th Dec 2022
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blockchain
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idc
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spending
 "Pandemic driven behavioural changes, combined with the mainstreaming of the unique habits of Gen Z and Millennials, have given rise to the Future Consumer."
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GfK offers insights into present day consumer sentiments
Tue, 6th Dec 2022
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shopping
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opportunity
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consumer
“In this new world, consumer behaviours are different. Find opportunity in understanding and using values as foundations for your brand strategy."
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Foodstuffs trialling an expansion of facial recognition tech to further stores
Mon, 28th Nov 2022
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data analytics
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facial recognition
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identity
Foodstuffs has admitted it uses facial recognition in some North Island stores and says it is undertaking a trial of the technology at further stores to test its effectiveness in crime reduction.
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Okta announces new Customer Identity Cloud offering
Tue, 22nd Nov 2022
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cloud services
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application security
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iam
As part of its announcements at the Oktane2 customer event, Okta has unveiled the new Okta Customer Identity Cloud.
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The need for purpose-built mobility in retail today
Mon, 3rd Oct 2022
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omnichannel
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martech
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open source
Against the backdrop of increasing competition, retailers are increasingly looking for ways in which they can take costs out of their business without sacrificing operational efficiencies.
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OPPO reveals new Smartphone, Pad and IoT products for Australasian market
Mon, 5th Sep 2022
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smartphones
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5g
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technology gifts
The company has continued to expand its portfolio across this market, and VP Overseas Sales and Services Billy Zhang says that they will continue to look for new ways to provide options for customers.
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Ghost kitchens and virtual brands are driving Australia’s growing appetite for on-demand food delivery
Wed, 31st Aug 2022
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food
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consumer
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food delivery service
In a post-pandemic world, restaurateurs have been cooking up new ways to attract customers and drive revenue.
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