CMOtech Asia - Technology news for CMOs & marketing decision-makers

Business strategy stories - Page 2

Bill o connell

The evolving role of the CSO: From technical guardian to business strategist

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CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.
Satish shenoy

Smart Communications appoints Satish Shenoy as partner chief

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digital transformation
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cx
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martech
Smart Communications taps Satish Shenoy as Senior Vice President to broaden global alliances and speed partner-led growth across regulated sectors.
Geotab

Geotab report shows fleets cut fuel waste with data

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data analytics
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cartech
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partner programmes
Geotab report shows fleets cut fuel waste by 30% as telematics help businesses slash idling, emissions and costs across global operations.
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InDebted launches API for AI collections compliance

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fintech
InDebted unveils a standalone API to check AI-written debt collection messages in real time, flag vulnerability and create audit trails.
Liz lord

OFX appoints Liz Lord to drive broader business offer

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digital transformation
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fintech
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
Eagle eye

Points, personalisation and innovation: How industry leaders are redefining loyalty

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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
Modern us office ai work review laptop mentor entry level hiring

Explainer: IBM to triple US entry-level hiring amid AI shift

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digital transformation
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hcm
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partner programmes
IBM will triple US entry-level hiring in 2026, redesigning junior roles around AI oversight and human judgement despite automation pressures.
Yalcin

Logitech names Yalcin Yilmaz Chief Commercial Officer

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partner programmes
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e-commerce
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hp
Logitech promotes 22-year veteran Yalcin Yilmaz to chief commercial officer, succeeding long-serving sales and marketing leader Quin Liu.
Richard bird

Singulr AI expands Richard Bird role to steer agentic risk

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data protection
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digital transformation
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cx
Singulr AI hands Richard Bird an expanded CSO2 brief to fuse security and strategy as enterprises confront rising agentic AI risk.
Shantanu

Adobe chief Shantanu Narayen to step down amid AI shift

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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
Entrepreneur monitors ai automation charts and robotic arms office

Entrepreneurs turn to AI for efficiency, not new markets

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robots
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manufacturing
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data analytics
Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.
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AI leaders pull ahead as laggards face analytics latency

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data analytics
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digital transformation
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partner programmes
AI projects in full production race ahead as a global survey exposes a widening trust and speed gap with organisations still experimenting.
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Altimetrik names Dhirendra Nath as Chief HR Officer

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manufacturing
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digital transformation
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hcm
Altimetrik appoints Dhirendra Nath as Chief HR Officer to steer people strategy and culture integration after its merger with SLK.
Emma irwin dataiku

Female representation in AI is a win-win situation for businesses

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uc
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digital transformation
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data science
Boosting female representation in AI is key to cutting bias, building trust and unlocking more innovative, profitable business outcomes.
Aleesha naxakis headshot

Style, substance, and strategy: Drawing similarities between pageantry and PR

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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Renee roumanos

Why legal literacy is the ultimate empowerment for women in tech

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saas
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partner programmes
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physical security
Women in tech gain real power not just by innovating, but by mastering legal literacy to protect their work, legacy and leadership.
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Why "Give to Gain" needs to stop being a women's virtue and start being a business model

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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
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Reversec names Åse Holmberg Zetterlund as Chief Executive

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devops
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partner programmes
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supply chain
Cyber consultancy Reversec has named former Accenture executive Åse Holmberg Zetterlund as CEO to drive its next phase of global expansion.
Geoff

International Women's Day: What real equity looks like in business

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partner programmes
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ai
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
Martyn

AI-era contact centres become strategic CX data hubs

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crm
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uc
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data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.