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Branding Stories

Asian Stories

Branding stories

Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Last month
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Last month

Global Stories

Branding stories

Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • This month
TechDay sets headshot standards for byline submissions
Digital Media

TechDay sets headshot standards for byline submissions

Contributors face tighter image rules as the platform seeks a more consistent, professional look across bylines, op-eds and press materials.

By Mark Tarre • 2 min read • This month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.

By Sofiah Nichole Salivio • 3 min read • Last month
Starburst launches AIDA assistant for governed data
Storage

Starburst launches AIDA assistant for governed data

Business users could get answers in natural language without moving sensitive data, as Starburst adds AIDA to its Enterprise Platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Branding stories

Indian tech leaders call for resilient AI & marketing
Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • This month
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • This month
How custom cupcakes bring personality to every celebration
Marketing Technologies

How custom cupcakes bring personality to every celebration

Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.

By Dominic Vivarini • 5 min read • This month
Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • This month
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Adobe flags common fonts failing basic accessibility tests
Digital Transformation

Adobe flags common fonts failing basic accessibility tests

Poor type choices could leave internal PDFs and branded documents unreadable for dyslexic users, exposing UK employers to Equality Act risks.

By Sofiah Nichole Salivio • 4 min read • Last month
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Last month