CMOtech Asia - Technology news for CMOs & marketing decision-makers

Branding stories

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NetSPI unveils unified platform bolstering proactive cybersecurity
Tue, 7th May 2024
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testing
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ransomware
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ai
NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.
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Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
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partner programmes
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b2b marketing
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leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
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The rise of the brand centric approach in the MVNO market
Mon, 22nd Apr 2024
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big data
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bi
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data analytics
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
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Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Unstoppable Domains joins GlobalBlock for enhanced brand protection
Mon, 8th Apr 2024
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data protection
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web development
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cybersecurity
The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.
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Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Australian brands risk $74bn over poor out-of-hours service
Wed, 20th Mar 2024
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contact centre
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cx
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martech
Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.
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Nemetschek Group's ALLPLAN, FRILO, & SCIA brands merge in AEC sector overhaul
Thu, 22nd Feb 2024
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sustainability
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branding
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productivity
Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.
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First Commonwealth enhances workforce communication with ScreenCloud partnership
Wed, 22nd Nov 2023
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edutech
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branding
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productivity
First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.
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Rising trend in 'quishing' attacks targets QR code users
Mon, 13th Nov 2023
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dlp
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branding
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cyber attacks
Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.
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CYPHER Learning introduces AI 360 for course creation
Fri, 3rd Nov 2023
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e-learning
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creative technologies
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content creation
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
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LogoMix's innovative LogoMaker AI Logos unveiled
Tue, 31st Oct 2023
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ai
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branding
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hostpapa
Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.
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Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
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cybersecurity
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public relations
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messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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ai
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instagram
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
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accounting systems
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digital banking
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vodafone
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
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Retailers called on to win over shoppers as cost of living rises
Thu, 7th Sep 2023
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martech
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cx
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online shopping
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
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Yahoo acquires Commonstock, builds out retail resources
Thu, 24th Aug 2023
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yahoo
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branding
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investment
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
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BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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technology gifts
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cybersecurity
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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saas
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cx
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martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.