Branding stories

Marketplaces are the Next Frontier in Omnichannel Retail
Last month
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omnichannel
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branding
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online shopping
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.

Visual comms methods the most efficient, says Canva report
Last month
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advertising
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communications
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marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Freeview refocuses with new and refreshed brand identity
Last month
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tv
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radio
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streaming
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.

Superloop’s first TV ad campaign targets big league telcos
Last month
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martech
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advertising
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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marketing
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branding
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iwd
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce

Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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social media
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branding
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.

Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
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cx
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zendesk
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branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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it industry
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marketing
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branding
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.

How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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branding
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online marketing
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ecommerce
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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adobe
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branding
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

Brands urged to help create "future that matters"
Wed, 8th Feb 2023
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marketing
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branding
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environment
"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."

Brand Influence: Why AI will underpin the advent of virtual influencers
Tue, 31st Jan 2023
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ai
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metaverse
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branding
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumer
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.

Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

PixelForce acquires Svelte Studios for branding offerings
Mon, 14th Nov 2022
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branding
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mobile apps
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mergers and acquisitions
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.

Australian shoppers want real-time interaction with brands
Fri, 28th Oct 2022
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digital marketplace
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twilio
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branding
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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branding
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online shopping
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commercetools
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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enterprise
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branding
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online shopping
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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big data
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bi
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.