Beatgrid stories
Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
Alexander Rutges joins Beatgrid as COO, leveraging 20+ years in media and marketing to steer the company's innovative solutions in cross-media ad measurement.
