CMOtech Asia - Technology news for CMOs & marketing decision-makers

Bazaarvoice stories

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IWD 2024: Count her in: Invest in women. Accelerate progress.
Last month
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dei
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martech
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iwd
Reflecting on IWD, it's evident that the tech industry still faces a significant gender gap, necessitating strategic action and culture shifts from businesses for effective change.
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Back-to-office trend spurs increased in-store shopping
Last month
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smartphones
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wfh
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technology gifts
Australian workers are leading a global trend of returning to the office, contributing significantly to increased in-store shopping.
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Aussie consumers troubled by fake online reviews, new study reveals
Thu, 18th Jan 2024
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cx
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martech
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reviews
A new study reveals 78% of Australian shoppers are anxious about fake reviews, prompting the need for government and brand intervention to verify online content authenticity.
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Bazaarvoice acquires Granify to enhance eCommerce with personalised shopping experiences
Thu, 7th Dec 2023
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creative technologies
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integration
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content creation
Bazaarvoice set to revolutionise eCommerce by acquiring Granify, aiming to offer personalised online shopping experiences.
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Australians remain apprehensive of AI, yet acknowledge eCommerce potential
Mon, 30th Oct 2023
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ai
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chatgpt
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bazaarvoice
New research shows that most Australians have not used Generative AI tools but are open to the idea, with concerns about potential implications.
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Bazaarvoice acquires AI driven marketing platform Affable.ai
Wed, 11th Oct 2023
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cx
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martech
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m&a
Bazaarvoice acquires Affable.ai, an AI-driven influencer marketing platform, expanding its capacity for social commerce integration.
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Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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digital marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Bazaarvoice achieves ISO/IEC 27001 security certification
Tue, 6th Dec 2022
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data protection
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soc
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cybersecurity
The certification is the world's foremost security standard, which assures clients and consumers of Bazaarvoice's commitment to protecting their data.
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Bazaarvoice appoints Colin Bodell as chief technology officer
Fri, 12th Aug 2022
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commerce systems
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martech
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cto
Bazaarvoice appoints Colin Bodell as CTO to lead technological innovation, leveraging his experitse to drive success for clients in commerce.