B2B Marketing stories - Page 6
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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cloud services
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marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
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data analytics
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martech
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cdp
Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
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data analytics
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martech
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commerce systems
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
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iot
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b2b
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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data analytics
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martech
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planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
I'm forever blowing bubbles
Tue, 1st Aug 2006
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data analytics
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martech
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personalisation
Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.