Augmented Reality (AR) stories
Microsoft has finished upgrading Hotmail customers to Outlook.com, driving more than 400 million active accounts.
Kiwi start-up firm Imersia partnered with 20th Century Fox to provide an Augmented Reality treasure hunt in Westfield malls across New Zealand.
New marketing tech extends beyond hand-held devices, integrating every physical environment to engage consumers interactively through apps and AR.