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Amresh Kumar stories

Amresh Kumar explores the evolving landscape of advertising, particularly focusing on the challenges and opportunities presented by the rise of multi-screen, ad-supported streaming platforms. His insights highlight the critical need for improved measurement techniques to accurately track reach and attribution in this dynamic environment.

By engaging with Amresh Kumar's stories, readers can deepen their understanding of how advertising strategies must adapt in response to technological advancements and changing consumer behaviors. This knowledge is essential for anyone interested in the future of advertising and media consumption.

Modern southeast asia living room smart tv multiple screens data charts

Why Southeast Asia's advertising growth demands better measurement

Last month
Southeast Asia’s ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.