Affiliate Marketing stories - Page 2
Affiliate marketing budgets surge as brands seek cost efficiency
Thu, 6th Nov 2025
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
VexTrio exposed as global ad-fraud empire with billions in play
Mon, 18th Aug 2025
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martech
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cybersecurity
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online safety
VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.
YouTube drives trust, eCommerce growth in Southeast Asia
Fri, 6th Jun 2025
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.
Brand trust overtakes ads as key travel driver in Asia-Pacific
Tue, 20th May 2025
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loyalty programmes
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affiliate marketing
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consumer trust
Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
Trust & partnerships key to APAC travel marketing success
Thu, 15th May 2025
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cx
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martech
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loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
SECO partners with impact.com to boost Senheng app usage
Thu, 6th Feb 2025
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uc
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network infrastructure
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e-commerce
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
Impact.com appoints EJ Owens to lead APJ community efforts
Mon, 25th Nov 2024
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digital transformation
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martech
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omnichannel
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
TRAPO partners with impact.com to amplify digital presence
Thu, 18th Jan 2024
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b2b
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sales
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digital footprint
Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.
Kaarba aids performance tracking for businesses and individuals
Thu, 17th Aug 2023
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saas
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paas
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data analytics
Kaarba empowers users across industries and enhances performance assessment in affiliate marketing and performance marketing.
Rakuten Advertising appoints new Commercial Director for China
Thu, 16th Feb 2023
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microsoft
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sales
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engagement
Rakuten Advertising appoints Neil Cao as Commercial Director for China, aiming to accelerate growth and develop performance marketing strategies.