Adtech stories
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Forrester: Investment in CDPs continuing to increase
Mon, 21st Nov 2022
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martech
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cdp
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forrester research
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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martech
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commerce systems
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advertising
A Wellington adtech startup has managed to snag contracts with three international telecommunications firms – and it’s all down to an innovative take on how consumers unlock their phones.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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cloud
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martech
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creative technologies
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.