Adtech stories
Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Last week
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cloud services
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gaming
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saas
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
Rad secures major funding to revolutionise video streaming with blockchain
Last week
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video
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blockchain
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martech
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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ml
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fintech
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ai
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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instagram
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innovation
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messenger
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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ml
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fintech
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ai
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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youtube
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google
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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martech
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nz
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youtube
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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interactive
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partnerships
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Forrester: Investment in CDPs continuing to increase
Mon, 21st Nov 2022
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martech
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cdp
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forrester research
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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martech
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commerce systems
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advertising
A Wellington adtech startup has managed to snag contracts with three international telecommunications firms – and it’s all down to an innovative take on how consumers unlock their phones.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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cloud services
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martech
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creative technologies
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.