CMOtech Asia - Technology news for CMOs & marketing decision-makers

Adtech stories

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Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Last week
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cloud services
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gaming
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saas
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
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Rad secures major funding to revolutionise video streaming with blockchain
Last week
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video
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blockchain
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martech
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
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Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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ml
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fintech
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ai
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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instagram
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innovation
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messenger
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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ml
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fintech
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ai
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.
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YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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youtube
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google
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
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VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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martech
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nz
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youtube
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
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Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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interactive
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partnerships
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
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Forrester: Investment in CDPs continuing to increase
Mon, 21st Nov 2022
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martech
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cdp
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forrester research
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.
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Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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martech
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commerce systems
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advertising
A Wellington adtech startup has managed to snag contracts with three international telecommunications firms – and it’s all down to an innovative take on how consumers unlock their phones.
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Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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cloud services
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martech
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creative technologies
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.