Adobe Summit stories
Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.
The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.
Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.
Teciem appoints fintech veteran Didier Bouillard as independent chair, tasking him with steering governance and growth under private equity.
Teciem debuts in London as an independent treasury software group, backed by Apax and serving more than 340 financial institutions.
Katrina Troughton, Adobe ANZ MD, champions AI as a transformative marketing tool at the Adobe Summit, emphasising creativity and efficiency over fear.
At the Adobe Summit, Marriott's Hillary Cook challenged the AI hype, emphasising practical implementation and readiness over mere technological excitement.
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
SOUTHSTART 2026 will bring OpenAI, Canva, Derek Sivers and Peter Helliar to Adelaide for a three-day tech, climate and culture forum.
Digital Health Rewired will host a Shared Care Record Summit in March, spotlighting NHS data-sharing, integration and patient access.
More than 30 countries are set to send exhibitors to Oman’s only fire, safety and security trade event in November.
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Western India’s manufacturing sector is set for a lift as Pune hosts 150 automation suppliers and 850 technologies in November.
Thousands of trade visitors are expected as the Oman event connects buyers, suppliers and officials across fire, safety and security sectors.
