Adobe Analytics stories
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
Adobe report predicts mobile shopping to dominate holiday sales
Thu, 22nd Aug 2024
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data analytics
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martech
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adobe digital insights
Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.
Adobe reveals USD $14.2 billion online sales during Prime Day
Fri, 19th Jul 2024
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
Adobe forecasts USD $14 billion online spend for Prime Day
Tue, 16th Jul 2024
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data analytics
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martech
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bnpl
Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.
Adobe appoints Keith Eadie as APAC General Manager
Wed, 3rd Jul 2024
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data analytics
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martech
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genai
Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.
US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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data analytics
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digital transformation
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cx
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
US holiday online retail surges to USD $222.1 billion amid difficult economy
Mon, 8th Jan 2024
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data analytics
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bi
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big data
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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data analytics
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facebook
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instagram
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
Adobe Analytics: A new frontier in bridging marketing and product teams
Thu, 28th Sep 2023
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data analytics
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cx
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martech
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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digital marketing
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
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data analytics
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cx
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martech
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
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data analytics
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martech
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planning
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
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data analytics
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martech
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planning
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Mon, 3rd Jul 2017
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data analytics
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cx
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martech
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.