Adobe Analytics Stories

Global Stories

Adobe Analytics stories

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • This month

Data Analytics

Chargebacks surge threatens retailers' holiday profits

Chargebacks surge after record online holiday sales, with USD $181 billion in returns putting retailers' first-quarter profits at risk.

By Shannon Williams • 4 min read • Thu, 15th Jan 2026

Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025

Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025

Data Analytics

Adobe Summit 2025: Digital innovation set to light up Las Vegas

Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.

By Donovan Jackson • 3 min read • Thu, 6th Mar 2025

Data Analytics

Adobe report predicts mobile shopping to dominate holiday sales

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

By Imee Dequito • 4 min read • Thu, 22nd Aug 2024

Data Analytics

Adobe reveals USD $14.2 billion online sales during Prime Day

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

By Sean Mitchell • 3 min read • Fri, 19th Jul 2024

Data Analytics

Adobe forecasts USD $14 billion online spend for Prime Day

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024

Data Analytics

Adobe appoints Keith Eadie as APAC General Manager

Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.

By Imee Dequito • 2 min read • Wed, 3rd Jul 2024

Data Analytics

US consumers spend USD $331.6 billion online in first quarter 2024

US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.

By Sean Mitchell • 4 min read • Thu, 30th May 2024

Data Analytics

Australia, NZ brands scoop Adobe Experience Maker Awards

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024

Data Analytics

US holiday online retail surges to USD $222.1 billion amid difficult economy

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024

Data Analytics

Adobe Analytics: A new frontier in bridging marketing and product teams

Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.

By Sean Mitchell • 3 min read • Thu, 28th Sep 2023

Stories from Other Regions

Adobe Analytics stories

eCommerce

Amazon June Prime Day set for record USD $27.6 billion

A June timing shift and stronger competition in Britain may temper gains, even as the event is tipped to deliver USD $27.6 billion in US sales.

By Mark Tarre • 4 min read • Last week

Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Last month

Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026

Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025

Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025