Yamaha collaborates with Informatica for AI data insights

Yamaha Corporation has chosen to implement Informatica's Master Data Management to enhance data unification and provide AI-powered insights for its business operations.

Yamaha, known for its leadership in musical instrument manufacturing, aims to combine data from over 200 systems across its global enterprise.

This initiative aligns with Yamaha's "Make Waves" brand promise to drive product innovation and customer engagement. By integrating diverse data sources, including product, customer, and financial information from different departments and regions, Yamaha sets the stage for more agile and precise decision-making.

Yoshiaki Murakami, Assistant General Manager, ERP Strategy Group, Information Systems Division at Yamaha Corporation, commented on the significance of data management in achieving the company's goals. "Yamaha is committed to creating products and services that resonate deeply with our customers and we're always renewing our inspiration to deliver value to customers," said Murakami. "Informatica's industry-proven, multi-cloud compatible solution with a dedicated engineering team and longstanding expertise are the deciding factors Yamaha has chosen to work with Informatica. This partnership empowers us to use trustworthy data insights so we can respond more quickly and accurately respond to shifting consumer needs and engage with our customers in more meaningful ways to gain their loyalty."

Informatica, which specialises in enterprise AI-powered cloud data management, supports Yamaha's efforts to operationalise data-driven insights.

Taito Kozawa, Country Manager and President of Informatica Japan, expressed optimism about the collaboration. "Like Yamaha, Informatica shares the common value of driving customer-centricity in whatever we build and deliver. As Yamaha aims to create excitement and inspire customers to bring their sound to life, Informatica is committed to helping customers like Yamaha to bring data to life through our AI-powered data management solutions," Kozawa stated. "We are excited about working with Yamaha on its data-driven journey, delivering Intelligent Data Management Cloud platform capabilities that enable Yamaha with AI-ready data for business efficiency and accelerate decision-making that brings them closer to their customers."

This partnership underscores both companies' commitment to leveraging data for improved business outcomes and enhanced customer satisfaction. Yamaha's adoption of Informatica's MDM solution signals a strategic move towards a more data-centric operational model.