Vistar Media launches free global DOOH creative certification

Vistar Media has launched a certification programme to equip marketers and creative professionals with practical skills in digital out-of-home (DOOH) advertising. The new module, Accelerate: Strategic Creative in Digital Out-of-Home, aims to provide guidance on developing purposeful and measurable DOOH campaigns.

Programmeme content

The certification focuses on creative strategy, campaign formats and the impact of data-driven content in the context of DOOH. Lessons cover topics such as static, motion, 3D and dynamic creative, practical usage tips, and performance evaluation using defined KPIs. Participants are presented with real campaign examples that highlight challenges and effective solutions drawn from Vistar Media's Creative Studio.

The curriculum further details how real-time data can be integrated into the creative process to address relevance and engagement for audiences. Representatives from Vistar's Creative Studio share advice on designing and delivering content optimised for different screen types and locations across various markets. The programme is universally accessible at no cost to eligible professionals in the United States, Canada, Europe, the Middle East, Africa, and Asia Pacific.

Industry need

DOOH continues to occupy a growing share of marketing budgets as more brands seek dynamic, adaptable advertising that responds to audience behaviour and context. The integration of creative design and real-time data remains a significant competency for teams managing campaigns across wide geographical footprints and diverse audience segments.

"At Vistar, we know that strong creative is the spark that drives engagement. This certification brings together design, data and strategy to help teams make out-of-home creatives that persuade and captivate. It's about helping marketers and creatives design with purpose and deliver with impact," said Leslie Lee, SVP of Marketing, Vistar Media.

Regional engagement

Vistar Media's decision to offer the certification free of charge addresses an ongoing demand for accessible training among marketing professionals, media planners and agency creative teams worldwide. In markets such as Asia-Pacific, where digital and out-of-home campaigns are increasingly integrated, knowledge sharing and formal certification are of high relevance for brand teams and service providers operating at scale.

"It's been just over a year since we expanded Vistar Academy into APAC and the demand for our programs has been exceptional. With the new certification, local marketers gain insight into what drives strategic creativity, helping them elevate campaigns and push the boundaries of what's possible with digital out-of-home," said Ben Baker, Managing Director, APAC, Vistar Media.

Skills and recognition

Participants who complete the Accelerate: Strategic Creative in DOOH programme receive a certificate acknowledging their competence in creative strategy for digital out-of-home campaigns. The course is designed to support teams looking to enhance campaign relevance and effectiveness using data-informed creative solutions across multiple digital formats.